Nexstar’s digital media products and services focus on providing innovative solutions to audiences, clients and any business looking to gain an edge in the shifting digital landscape. Along with Nexstar’s dedication to providing local news, entertainment and sports content through its digital platforms, Nexstar digital businesses provide digital publishing and content management platforms, a digital video advertising platform, digital advertising agency services and other digital media solutions to media publishers and advertisers.

Nexstar’s digital properties deliver:

  • Powerful and effective digital marketing solutions and services to local and national media companies, advertisers, agencies and brands
  • A comprehensive suite of fully-scalable multi-platform digital marketing products, advanced optimization tools and professional agency services
  • Maximized targeting, user engagement and monetization services that allow clients to realize outstanding digital ROI
HYFN is a solutions-focused agency offering strategy, UX, design, development, and ad operations, HYFN is an award-winning group of strategists, human behavior analysts, creators, and amplifiers that thrives on compelling and engaging audiences in meaningful ways. With a quality of service that’s second to none, HYFN creates partnerships to design and develop cross-platform solutions that meet the demands of an evolving digital culture and diversified media landscape.
Specialties include Social Media Strategy and Production, Application and Database Development, Experiential Marketing, User Experience and Web Design, Responsive Web Development, Ruby on Rails, Python, Social Platform Management – HYFN8, PHP, and Website Redesign.”
LAKANA is an enterprise-class technology company that provides solutions for local media. LAKANA delivers business-ready SaaS content management, engagement and monetization platforms that reach over 180 million unique users a month across almost 300 desktop and mobile devices. Sites powered by our platform reach 80% of the U.S. population and can be found in the top ten U.S. DMA’s. LAKANA’s platform seamlessly integrate with a comprehensive suite of products, partners and services that together enable local media to successfully operate profitable, secure and innovative businesses.
HYFN Local provides a suite of digital media products and services to local clients across the country. Taking advantage of the scale, expertise and local community relationships of the Nexstar station group, HYFN Local representatives work hand in hand with our local sales teams to design and deliver effective digital strategies to meet the needs of our advertisers leveraging all of the assets in our portfolio. With the acquisition of Media General stations in 2016, HYFN Local services are now available in 100 markets across the United States.

What We Provide

HYFN Local has a suite of products to meet the needs of small, medium and large businesses. Employing a solid strategic approach , we drive results in order to benefit our clients. We start with business intelligence about your company and create a plan using state-of-the-art technology, our station’s popular digital assets, and, of course, our powerful local television assets. Our consultative approach will allow you to better understand the opportunity as it relates to your business and the path needed to help drive results. Our solutions range from turnkey, to strategically supplementing an already robust digital marketing program. HYFN Local has offices in 56 cities nationwide ready to serve local businesses with targeted digital business solutions.

  • Mobile
  • Reputation Management
  • Social Media Management
  • Targeting/Audience Extension
  • Video SEO
  • Pay Per Click (SEM)
  • SEO Web Design
  • Search Optimized Business Listings
  • Native Advertising
  • Video Retargeting
  • Lifestyle Content
  • SEO Blog Publishing