| Nexstar Lauches 101 Reasons TV Advertising Works Compaign |
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NEXSTAR BROADCASTING’S “101 REASONS TV ADVERTISING WORKS” BRINGS FORTH THE UNRIVALED VALUE OF LOCAL TELEVISION ADVERTISING - Campaign Launched in 33 Markets Served by Nexstar Highlights Local Television as the Medium with the Highest Consumer Reach, Most Time Spent by Consumers and Most Persuasive and Influential - IRVING, Texas, October 12, 2009 – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today announced the launch of its Company-wide informational and educational campaign, “101 Reasons TV Advertising Works.” This corporate-produced, on-air initiative underscores Nexstar’s commitment to developing new and creative ways to highlight the advantages and benefits of local television and its role as the most effective advertising medium for local businesses. Beginning Monday October 12th, Nexstar will begin airing the initial 39 vignettes across the Company’s owned or managed television stations in 33 markets. Each ten to twenty-second vignette will be fully customizable for every Nexstar station to ensure that advertisers receive specific data that best showcases the strengths and value of local television advertising relative to other forms of media. According to research sourced by The Television Bureau of Advertising, television reaches the most consumers with daily household viewing times across all demographics growing to their highest levels in 2008 at 8 hours and 21 minutes. Television advertising also ranked by wide margins as the most influential medium and the most persuasive medium (79.1% and 69.7%, respectively) based on surveys with adults 18+. Perry A. Sook, Chairman, President and Chief Executive Officer of Nexstar Broadcasting Group, Inc., commented, “With the challenging economic climate affecting local businesses, it is important for broadcasters to aggressively advocate for the benefits of local television as the advertising platform and medium that consistently delivers the best results. Studies show that television is the most effective method for businesses to connect with local customers. So we are going to use our medium to promote the benefits of our medium. Our ‘101 Reasons TV Advertising Works’ campaign is a two-tiered approach that outlines the crucial role local television can play for advertisers, while acting as an integral educational tool designed to bolster local sales efforts and capturing essential advertising dollars.” For more information about the “101 Reasons TV Advertising Works” campaign or for a complete list of the initial 39 vignettes, please visit www.nexstar.tv. |
