STATION PROFILE

Mission Broadcasting acquired KOLR as part of the Quorum Broadcasting acquisition in late 2003. KOLR operates under various local agreements with Nexstar Broadcasting station KSFX. Both stations operate under a Joint Sales Agreement, and have grown revenue share by integrating Nexstar sales systems and inventory management. The station’s syndicated programming includes Entertainment Tonight, Judge Judy, People’s Court and Two and a Half Men. Both KOLR and KSFX will benefit from regular strategic planning meetings with our existing stations in Missouri. We expect to grow news viewership and revenue due to our emphasis on local news and weather coverage. KOLR has expanded its news production since the combining of services with KSFX and now carries over 21 hours per week of news programming. KOLR has a digital Satellite truck allowing for expanded news coverage of breaking news in our large 31 county DMA. KOLR now only broadcasts a digital signal to its coverage area.

MARKET PROFILE

Springfield, Missouri is the 74th-largest DMA in the United States, with a population of approximately 1,014,141 and 421,000 television households. Cable/ADS penetration in the market is estimated to be 81% (32% wired, 50% ADS). The Springfield market is expected to grow at a compound annual rate of 2.9% through 2011. The largest employers in this market are Cox Health Systems, St Johns Hospital and Wal-Mart. Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

STATION CONTACT INFORMATION

2650 E. Division
Springfield, MO 65803
Phone: (417) 862-2727
Fax: (417) 862-6439
www.ozarksfirst.com

MANAGEMENT CONTACT INFORMATION

Leo Henning, VP/General Manager
Jeff Gamble, General Sales Manager
Chuck Maulden, News Director