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STATION PROFILE
Nexstar acquired KTAL, an NBC affiliate, in November 2000. Through significant investment in station facilities and equipment, and the hiring of a new management team, KTAL has made significant progress in growing revenue and viewing share as well as profits over the past seven years. With an expanded news department, the station provides in-depth coverage of both Shreveport and Texarkana, and has significantly increased the amount of local news produced at the station. The station's syndicated programming includes Rachael Ray, Divorce Court and Wheel of Fortune.
MARKET PROFILE
Shreveport, LA is the 82nd-largest DMA in the United States, with a population of approximately 998,000 and 386,540 television households. Cable/ADS penetration in the market is estimated to be 89% (41% wired, 49% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers. Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007.
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STATION CONTACT INFORMATION
P.O. Box 7428 Shreveport, LA 71137 3150 North Market Shreveport, LA 71107 Phone: (318) 629-6000 Fax: (318) 629-6001 www.arklatexhomepage.com
MANAGEMENT CONTACT INFORMATION
Mark McKay, General Manager Fran McRae, General Sales Manager Chris Huston, News Director
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