ciLiving.tv to Air this Fall Bringing Fresh Local Lifestyle News Programming to Central Illinois Viewers

CHAMPAIGN, ILLINOIS (September 9, 2011) WCIA-TV the CBS affiliate serving the Champaign/Springfield/Decatur DMA announced today that it will launch ciLiving.tv on Monday, September 12, 2011. ciLiving.tv will be the market’s first one-hour live, local news and lifestyle 4:00pm program.

ciLiving.tv will offer Central Illinois viewers fresh, innovative programming with a specialized focus on local lifestyle content including segments from experts on myriad topics of personal and community interest.  ciLiving.tv will also promote instant interactivity with viewers, leveraging the power of social media platforms like Facebook® and Twitter, and with real-time polling and audience quizzes via text message and the station’s online portal, illinoishomepage.net.

Commenting on the upcoming launch of ciLiving.tv, WCIA 3 Vice President and General Manager Coby Cooper said, “This station has a distinguished heritage of providing Champaign, Springfield and Decatur viewers with local television product that is relevant, original and compelling and  ciLiving.tv is a natural progression of that legacy.  The show is going to be unlike anything else produced in this region and will highlight WCIA-TV’s commitment to provide our viewers with convenient, timely and topical lifestyle programming. We will provide a fresh product every day to address the evolving dynamics of local viewer interest while offering additional results-driven marketing opportunities for our advertising clients. We believe this program is the next great venture for a station that’s committed to serving our communities and our advertising partners.”

ciLiving.tv will be co-hosted by Drew Wilder and Heather Roberts.  Drew came up through the WCIA ranks as a sports reporter / anchor.  His propensity for high quality storytelling made him a natural choice for this new endeavor.  “I’m thrilled to be involved in a project like this, serving a community I love with a product I believe will be really well-received,” said Wilder.

Heather Roberts is a relative newcomer to the television broadcasting industry, but she’s no stranger to Central Illinois.  Heather grew up in this market and was until recently a full time stay-at-home mom with a young family.  Heather was selected after an on-air campaign inviting local residents to submit a video sample explaining why they’d be the perfect fit for this project.

"A few weeks ago, I was your typical wife and mom.  I’m so excited to have the chance to be a part of this exciting project.  Now I’m able to ask the questions that as a viewer, I’ve always wanted to ask,” she said.

WCIA 3 assigned Executive Producer Nancy Foreman to head up this new endeavor.  She brings more than ten years of television experience to this new position, much of it as a producer at WCIA 3.  New hire Joe Barlow rounds out the ciLiving.tv team as a local storyteller.

WCIA renovated its set adding a working gourmet kitchen and spacious interview / demonstration set to showcase the unique attributes of ciLiving.tv .

About Nexstar Broadcasting Group, Inc.

Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 65 television stations and related digital signals in 36 markets in 16 states and reaches approximately 13.5 million viewers or approximately 11.6% of all U.S. television households. The stations are affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, LATV, TV Azteca and Telemundo. The Company's 35 community portal websites offer additional hyper-local content and verticals for consumers and advertisers.

Forward-Looking Statements

This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions.  For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.  The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events.  Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.  In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur.  You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release.  For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.

For additional information, Contact:

Coby Cooper
Vice President and General Manager
WCIA 3 / WCIX 49 / illinoishomepage.net
217.373.0604 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it