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- Featured on Nexstar’s 31 Community Portals, The Kid’s Doctor Addresses Issues Facing Parents and Children in Real-time -
IRVING, TX (May 1, 2012) - Nexstar Broadcasting Group, Inc. (NASDAQ: NXST) announced today that it has expanded its relationship with The Kid’s Doctor to collaborate on the launch of real-time children’s health and developmental content to Nexstar’s 31 community portal websites and local lifestyle news programming. The Kid’s Doctor addresses the day-to-day issues facing parents and children through video, feature articles, and daily blog posts from expert medical professionals and award-winning journalists. In addition, The Kid’s Doctor offers users additional local lifestyle content ranging from health and wellness to parenting and behavior, recipes and so much more, providing parents anytime, anywhere access to important, real-time information relevant to families within the local community.
The Kid’s Doctor, which went live on Tuesday, January 31, hosts a weekly broadcast segment by award-winning Pediatrician Dr. Sue Hubbard that is featured on select newscasts aired in Nexstar’s local markets and archived on the Company’s community portal websites. Dr. Sue highlights the week’s hottest topics in parenting and discusses the latest updates in medicine, providing tips and advice to help parents foster health and wellness within the home. Dr. Sue graduated with honors from The University of Texas Health Science Center Medical School. She was the first female doctor at Pediatric Associates of Dallas, and has continued to practice medicine there for the past 20 years. She has won numerous awards including the Katherine Ripley Award for Electronic Media and is a member of American Women in Radio and Television.
Commenting on The Kid’s Doctor launch, Marc Montoya, Senior Vice President, e-Media Sales and Operations at Nexstar said, “The addition of The Kid’s Doctor’s targeted and content-rich offerings to Nexstar’s highly successful community portal websites and market-leading local news programming creates yet another avenue for our local viewing audiences and online and mobile users to access the information most relevant to today’s family. This partnership will also benefit our local advertisers, allowing more opportunities to reach target audiences as the timely content offerings on The Kid’s Doctor generate a continuous flow of new stories to keep viewers coming back for more. We are delighted to be working with Emmy award-winning producer Dina Conte Schulz and the impressive team at The Kid’s Doctor, and believe that their commitment to parents and families aligns with our core business strategy to offer superior service, content, and information to our local audiences and creative marketing solutions for local businesses.”
In addition to the video content, Nexstar’s community portals will also feature parenting articles from award-winning journalists and expert editors organized by children’s developmental stages, making it easier for parents to access important real-time information and tools applicable to today’s family. Furthermore, Dr. Sue keeps parents informed by highlighting the latest medical information or featured topic on her daily blog, “Daily Dose.”
Parents will also gain access to Chef Dad, also known as Chef Tom Fleming, and his easy, affordable and time saving recipes. His recipes are archived and always available giving families more ideas and opportunities to gather around the dinner table. A proven leader in the kitchen, Chef Tom Fleming has been involved with successful restaurants across the globe and has earned the James Beard Foundation’s award for “Best New Restaurant.” Tom is presently the executive chef and owner of Crossroads Diner, which was named one of the top 10 diners in the country by Bon Appetit.
Dr. Sue Hubbard, Chief Medical Editor of The Kid’s Doctor points out, “None of our kids came with a manual, and as a mother of three, I continue to learn from my children and develop my role as a parent and pediatrician.”
Dina Conte Schulz, President of The Kid’s Doctor stated, “Our goal is to offer parents the information they need to be successful parents through a child’s development cycle and provide tools and advice relevant to today’s on-the-go families. Working with Nexstar gives us a unique opportunity to reach a greater audience and allows us to brand ourselves as a trusted resource for parents.”
Marc Montoya added, “The Kid’s Doctor will promote instant interactivity with viewers, leveraging the power of social media platforms like Facebook® and Twitter. In addition, there will be future opportunities for our users to conduct real-time Q&A, custom Twitter chats, and specialized programming series with Dr. Sue market-by-market, tailored to topics that affect each unique local community. We believe this program is the next great venture for a Company that’s committed to serving our communities and our advertising partners.”
Examples of The Kid’s Doctor microsites can be accessed on these Nexstar community portals:
- http://myhighplains.com/news/kidsdr
- http://nwahomepage.com/news/kidsdr
- http://rochesterhomepage.net/news/kidsdr
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 55 television stations and 11 related digital multicast signals reaching 32 markets or approximately 9.3% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, and Bounce TV, the nation’s first over-the-air broadcast television network programmed for African-American audiences and three independent stations. Nexstar’s 31 community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Forward-Looking Statements
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Contact:
Marc Montoya Joseph Jaffoni, Jennifer Neuman
Senior Vice President, e-Media Sales and Operations J C I R—Investor Relations
Nexstar Broadcasting Group, Inc. 212/835-8500 or
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
972/373-8800 or
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Todd Storch
Vice President, Business Development and Operations
The Kid's Doctor Media
972/607-9695
www.kidsdr.com
@TheKidsDoctor
facebook.com/thekidsdr
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