Accomplished Industry Executive and Montana Native with 16 years of Local Broadcasting Experience to Lead KSVI-TV, KHMT-TV and YourBigSky.com
BILLINGS, Montana and IRVING, Texas (September 8, 2015) – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Rafael Archilla has been appointed Vice President and General Manager of KSVI-TV (ABC) and associated digital services, including community web portal YourBigSky.com serving the Billings, MT market (DMA #166). In his new role, he will also oversee Nexstar’s relationship with Mission Broadcasting Inc. station KHMT-TV (FOX), under a joint operating agreement. Mr. Archilla will assume his new responsibilities immediately and report to Brian Jones, Co-Chief Operating Officer of Nexstar Broadcasting Group.
Rafael Archilla replaces Sandra Zoldowski who was recently promoted to General Manager of Nexstar’s Grand Junction / Montrose / Glenwood Springs, CO (DMA #185) television and digital operations.
Rafael Archilla’s career in broadcast television and sales management spans over sixteen years, and he brings a comprehensive background in programming, digital services, inventory control, new business development as well as local, national and regional sales to his new role. Prior to joining Nexstar, he served as General Sales Manager of KULR-TV (NBC) in Billings, MT for eight years where he consistently demonstrated effective broadcasting sales leadership, overseeing all local and national sales efforts while developing meaningful traditional and non-traditional revenue streams for the station’s multi-platform marketing services. Prior to Billings, he served as General Sales Manager of CBS affiliate KWCH-TV satellite stations KBSD-TV, KBSH-TV and KBSL-TV in Wichita / Hutchinson, KS (DMA #67). During his tenure, he consistently delivered excellence in client service and sales performance.
From 2000 to 2003 he served as Regional Sales Manager of NBC affiliate KSNW-TV satellite stations KSNG-TV, KSNC-TV and KSNK-TV in Wichita / Hutchinson, KS. Mr. Archilla transformed KSNG-TV from a consistent underperformer into a market-leading operation by increasing customer retention and new local direct business partnerships. Before that he served as Local Sales Manager of KLJB-TV (FOX) in Davenport, IA. Mr. Archilla’s broadcast career began in 1997 at KBAK-TV (CBS) and KBFX-TV (FOX) in Bakersfield, CA (DMA #127) where he served as a Local Account Executive before being promoted to National Sales Manager. He also has sales and management experience working for a national franchise service business and an upscale hotel operator.
Commenting on the appointment, Brian Jones stated, “A Montanan through and through, Rafael has an impressive industry background, including eight years of broadcast sales and leadership experience serving the local Billings community. A well-respected leader, he brings a results-oriented approach to the business of broadcasting. Throughout his career, he has built high-achieving, deeply engaged sales teams that established enduring partnerships with local advertisers, businesses and community organizations. In addition, Rafael brings a proven, long-term record of achieving outstanding revenue results by identifying new business opportunities and implementing innovative marketing strategies across multiple media platforms. Localism is our top priority at Nexstar and Rafael’s extensive broadcast and sales management experience combined with his dedication to the local Billings community that he’s served for so many years, we are confident in his ability to provide effective leadership and build upon the achievements of KSVI-TV, KHMT-TV and YourBigSky.com. We look forward to his contributions as we continue to enhance the effectiveness, value and service of our broadcast, digital and mobile operations to local market viewers and advertisers.”
Commenting on his new role, Rafael Archilla stated, “Nexstar’s long-term success reflects its core local community commitment to all of the markets it serves. I am grateful to expand my service to the outstanding community that my family and I call home, and where many close business contacts and personal friends reside. In this new role, I will utilize the management experience and deep relationships built over my career to further enhance and grow our Billings operations while delivering superior service to local viewers and advertisers. I look forward to taking on this new opportunity and working with the exceptional team of broadcasters at KSVI-TV, KHMT-TV and YourBigSky.com as we continue build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”
Rafael Archilla and his wife reside in Billings, MT and have two grown children.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 107 television stations and related digital multicast signals reaching 58 markets or approximately 18.0% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
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Nexstar Broadcasting Group, Inc.
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