Accomplished Broadcast Executive with 19 Years of Broadcasting and Sales Management Experience to Lead WSYR-TV and LocalSYR.com
SYRACUSE, New York and IRVING, Texas, May 22, 2015 – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that William (“Bill”) Evans has been promoted to Vice President and General Manager of WSYR-TV (ABC), MeTV Syracuse, Bounce Syracuse and associated mobile and digital operations under LocalSYR.com which serve the Syracuse, NY market (DMA #84). Since 2007, Mr. Evans has served as the Director of Sales at WSYR-TV where he was responsible for overseeing all aspects of the station’s sales department. Mr. Evans will assume his new responsibilities immediately and will report to Theresa Underwood, Senior Vice President of Nexstar Broadcasting.
Bill Evans’ career in broadcasting spans nearly two decades at WSYR with expertise in local and national sales management, new business development and strategic planning across multiple media platforms. During his management tenure as Director of Sales at WSYR-TV, Mr. Evans developed and led highly effective teams and implemented sales, marketing and digital media initiatives that drove increased market share and profitability at the station. In addition, he developed creative sales strategies that resulted in higher customer retention and significantly increased new direct business development. Mr. Evans joined WSYR-TV in 1996 and ascended from his original role as a Local Account Executive to positions of elevated responsibility serving as National Sales Manager, General Sales Manager, and Director of Sales. In recognition of his career achievements, Mr. Evans was awarded the Central New York Sales and Marketing Excellence Award in 2008 from the Central New York Sales & Marketing Executives (CNYSME) organization.
Commenting on the appointment, Theresa Underwood stated, “Bill is a highly respected leader who has built exceptional, deeply engaged sales teams. Under his management, the team utilized WSYR and its digital platform to deliver comprehensive marketing strategies, extraordinary client service, which resulted in enduring partnerships with local and national advertisers. In addition, he has a proven, long-term track record of exceeding revenue goals by identifying new business opportunities and implementing innovative marketing strategies across both broadcast and digital media platforms. Throughout his career he has demonstrated a results-oriented and entrepreneurial approach and we are confident that his valuable management and relationship building expertise will enhance the dominant leadership position of our broadcasting and digital media operations in Syracuse. Bill is taking the logical next step in his professional career and we have the highest degree of confidence in his ability to continue elevating the value and service of WSYR-TV, MeTV Syracuse, Bounce Syracuse, and LocalSYR.com to the local market.”
Commenting on his new role, Bill Evans stated, “Nexstar’s long-term success reflects its core commitment to the viewers and advertisers across every community it serves. I am deeply committed to advancing the legacy operation of WSYR and LocalSYR.com, and dedicated to this local community, where my family and many of my close business contacts and personal friends reside. In my new role, I will leverage the management and marketing experience I have garnered over my career to further grow the operations while delivering excellent results and superior levels of service to our local viewers and advertisers. I welcome this new opportunity at Nexstar and working with the exceptional team of broadcasters at our Central New York station and digital operations as we continue our work in developing local viewership and enhancing the effectiveness and value of our marketing platforms.”
Mr. Evans earned his Associate of Applied Science degree in Business Administration from Onondaga Community College in Syracuse, New York. He currently serves as an Executive Board Member of the Seneca River North Little League and is a Volunteer Youth Baseball Coach. He continues to be involved in fund-raising initiatives for various charitable organizations including Make-A-Wish, JDRF Central New York Chapter and Foundation for Upstate.
Bill Evans resides in Liverpool, New York with his wife Kathy and two sons Jake and Alex.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 107 television stations and related digital multicast signals reaching 58 markets or approximately 18.0% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, LATV, RTV, Estrella, This TV, Weather Nation Utah, Movies!, and News/Weather. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Nexstar Broadcasting Group, Inc.
315/446-9999 or TUnderwood@nexstar.tv
Joe Jaffoni or Jennifer Neuman
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