Nexstar Digital Names Proven Advertising Technology and Business Strategy Executives Anthony Katsur and Michael Kestenbaum to Key Leadership Roles

Former Sonobi President and Maxifier CEO, Anthony Katsur Appointed SVP of Platforms 

IAC Veteran and Former Investment Banker, Michael Kestenbaum Appointed SVP of Strategy  & Corporate Development

IRVING, Texas and LOS ANGELES, California – Nexstar Digital LLC (“Nexstar Digital” or “the Company”), the wholly-owned digital media technology and digital advertising agency subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), today announced two key leadership appointments to support the integration of its product portfolio and the execution of the Company’s objectives for near- and long-term growth across the digital media marketplace.  Anthony (“Tony”) Katsur, has been appointed, effective May 15, 2017, to the newly created position of Senior Vice President of Platforms, where he will be responsible for leading the technology teams across Mass², Yashi, Kixer and Lakana.  In addition, Michael Kestenbaum, has been appointed, effective immediately, to the newly created position of Senior Vice President of Strategy & Corporate Development, overseeing all strategy and investment initiatives to support organic and M&A-driven growth. Mr. Katsur and Mr. Kestenbaum will report directly to Gregory Raifman, President of Nexstar Digital LLC.

Commenting on his new role, Anthony Katsur stated, “Nexstar Digital’s suite of local and national digital marketing products, content monetization solutions and digital services allow small and mid-sized media publishers and businesses to maximize revenues across every available channel. In this new role, I will leverage the digital technology expertise, management experience and relationships built over my career to integrate and align our technologies to strengthen our overall product portfolio while elevating the level of service and engagement with our customers and partners. I look forward to working alongside the exceptional digital media teams at Mass², Yashi, Kixer and Lakana, while collaborating with Greg, Michael and others to develop new opportunities to drive revenue and market share growth for Nexstar Digital.”

Mr. Katsur is an advertising technology veteran who brings two decades of executive leadership and operational experience at innovative technology companies to his new role at Nexstar Digital.  He most recently served as President of Sonobi, an ad technology developer and direct audience company. During his tenure, he implemented strategy, recruited / led highly effective teams and executed business with leading agencies, brands and media companies. Prior to that, Mr. Katsur held global leadership roles at Rubicon Project (NYSE: RUBI), MediaMath, and Maxifier, where he served as CEO.  Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions. Mr. Katsur is a current Investor and Advisory Board Member of Stackpop and RevCascade and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).

Mr. Kestenbaum is a proven corporate development executive with extensive M&A, investing and strategic planning experience.  Previously, he served as Head of Strategy for IAC (Nasdaq: IAC), a  media and Internet company comprised of  well-known consumer brands including HomeAdvisor, Vimeo, Ask.com and Match Group’s online dating portfolio.  Mr. Kestenbaum also served on the board of directors of Points International (Nasdaq: PCOM), a provider of reward and loyalty services.  Earlier in his career, he was a media and technology investment banker for Merrill Lynch and Credit Suisse.  Mr. Kestenbaum earned his bachelor’s degree in Molecular Biophysics & Biochemistry and Psychology from Yale University.

“Tony Katsur and Michael Kestenbaum are highly respected leaders with extensive industry expertise and a deep understanding of the complexities and dynamics of the converging digital technology, media and broadcast marketplaces,” said Gregory R. Raifman, President of Nexstar Digital.  “Tony and Michael’s newly-created leadership roles reflect our goal to unify, invest and expand our technology platform to maximize results for our clients and customers, while further extending our record of profitable growth and developing new revenue opportunities for Nexstar shareholders. Their experience building successful digital media companies and developing comprehensive go-to market strategy will be critical to our near and long-term growth initiatives. We are energized and excited about the many opportunities before us and look forward to Tony and Michael’s contributions as we implement our cohesive strategy and continue our work integrating our existing technology platform, growing our digital business and executing strategic transactions to drive the next phase of growth and success for Nexstar Digital.”

 

About Nexstar Digital LLC 
Nexstar Digital LLC, a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on optimizing audience targeting, user engagement and the overall performance of online, mobile and multimedia content and marketing campaigns. Nexstar Digital’s enterprise-class publishing platforms, mobile video monetization technology and professional digital agency services deliver powerful digital advertising and content monetization solutions to clients across the United States. Nexstar Digital products include Lin Digital, Tactive (powered by Lin Digital), Mass2, HYFN, Dedicated Media, Lakana and Kixer. For more information please visit nexstar.tv/digital.

 

About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.

 

Forward-Looking Statements
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.

 

Contact:
Gregory Raifman
President
Nexstar Digital, LLC
310/937-1400

or

Joseph Jaffoni, Jennifer Neuman
JCIR
212/835-8500 or nxst@jcir.com