Proven Industry Executive with over 30-Years of Broadcast Experience Promoted to Leadership Position Overseeing Nexstar’s Southeast Television and Digital Media Operations
IRVING, Texas – Nexstar Media Group, Inc. (NASDAQ: NXST), announced today that Andrew Alford has been promoted to Senior Vice President and Regional Manager, responsible for overseeing the Company’s broadcast and digital operations in its Southeastern regional markets in Florida, South Carolina, Georgia, Alabama and Mississippi. Since 2014, Mr. Alford has served as Vice President and General Manager of Nexstar-owned WFLA-TV (NBC), WTTA-TV (MyNet) and WFLA.com serving Tampa-St. Petersburg-Sarasota, FL (DMA #11). The appointment is effective immediately and Mr. Alford will report to Tim Busch, President of Nexstar Broadcasting, Inc.
In his new role, Mr. Alford will remain based in Tampa where he will work across the Nexstar organization and with other corporate personnel to achieve regional operational goals, while alsoadministering policies and procedures to improve efficiencies and the overall effectiveness of the Company’s operations in the markets under his purview.
Prior to his promotion, Mr. Alford served as General Manager of WFLA-TV / WTTA-TV since 2014. During his tenure in Tampa, he directed the complete overhaul and expansion of the stations’ news programming; enhancing all aspects of local on-air and on-line content, local branding and talent recruitment. Under his leadership, the stations achieved significant revenue share and ratings growth while establishing strong local brands through the production of award-winning news content, increased community involvement and elevated levels of service to viewers and advertisers which resulted in increased advertising revenues and station profitability.
Prior to his tenure at WFLA, Mr. Alford served as Vice President and General Manager of WTEN-TV (ABC) in Albany, NY (DMA #59) from 2010 to 2014 and in the same capacity for WGCL-TV (CBS) in Atlanta, Georgia (DMA #10) from 2004 to 2009. Previously, he held various sales management positions in Atlanta, GA; Orlando, FL (DMA #18) and in Syracuse, NY (DMA #85). Mr. Alford began his broadcasting career as an account executive in Rochester, NY (DMA #76).
Tim Busch commented on the appointment, “Nexstar’s long-term success reflects our organization-wide commitment to broadcasting excellence for local viewers while delivering unparalleled multi-platform marketing solutions for advertisers. Andy brings over 30-years of broadcast experience to his new role. He has a proven record of generating positive sales performance by implementing effective multi-platform marketing solutions that delivered successful advertising campaigns for local and national advertisers. During his tenure in the southeast, he has built deep community connections and a solid reputation as a trusted business partner who is committed to the growth and economic success of local clients, businesses and public organizations. Importantly, he has a deep understanding of our critical functions including station and sales management, local news and programming production, community-focused content, digital and social media integration, cost management and strategic planning, which have been fundamental to achieving our operational goals in Tampa. Andy is an exceptional addition to the Nexstar senior management team and we look forward to his contributions in his new role,” concluded Mr. Busch.
Commenting on his new position, Mr. Alford stated, “In addition to Nexstar’s industry-wide reputation of delivering excellence in broadcasting and community service, the Company has been an industry innovator and pioneer in the development of diversified revenue streams as well as new services and products for its viewers and advertisers. In this new role, I will leverage my broadcast and sales management experience as well as the deep community relationships built over my career to generate results and further strengthen Nexstar’s position as a leading provider of superior service to our clients, advertisers and the local communities where we operate. I look forward to working with the executive management team and the exceptional group of general managers in our Florida, South Carolina, Georgia, Alabama and Mississippi markets. Together we will enhance the stations’ local on-air and on-line offerings, while developing new revenue-generating strategies and building upon our already impressive record of client service excellence.”
As Mr. Alford joins the executive team, Bill Sally, Senior Vice President and Regional Manager, receives a new assignment to oversee Nexstar’s cluster of west regional markets and will be based out of the Company’s corporate headquarters in Irving, TX. The west regional markets were previously under the supervision of Brian Jones, Executive Vice President and Chief Operating Officer of Nexstar Broadcasting, Inc., who now has oversight of the Company’s enterprise-wide revenue development initiatives as well as Nexstar’s digital media services division. Mr. Jones is now leading the development and implementation of new strategies that leverage Nexstar’s broadcast and digital products to further engage audiences and provide increased marketing opportunities and advertiser results.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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