Leading Industry Executive with Over 30 years of Local Broadcasting Experience Joins Nexstar to Lead WNCN-TV and WNCN.com
RALEIGH, North Carolina and IRVING, Texas – Nexstar Media Group Inc. (Nasdaq: NXST) announced today that Byron Grandy has been appointed Vice President and General Manager of WNCN-TV (CBS), and its associated digital services, including WNCN.com serving the Raleigh-Durham, North Carolina market (DMA #24). He will assume his new responsibilities immediately and report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
Mr. Grandy brings to his new role at Nexstar over three decades of combined executive and professional experience across all facets of the broadcast industry including station management, local news programming and content, new business development, digital media and strategic planning across multiple platforms.
He most recently served as the Vice President and General Manager of KMGH-TV (ABC) in Denver, Colorado (DMA #17), where he also was responsible for overseeing its 24 hour News Channel, as well as associated digital and social media properties. Importantly, he was part of a team that launched the market’s new Spanish language channel, KZCO-TV (Azteca Colorado) to address the needs of the local Spanish-speaking community, an initiative that resulted in higher levels of Spanish language programming and news coverage. During his tenure, Mr. Grandy developed and led highly effective teams that executed creative sales, marketing and digital media strategies, resulting in significant revenue and market share growth. Prior to his role as Vice President and General Manager, he served as News Director of KMGH-TV, where he produced compelling local news content that led to significantly increased news viewership, enhanced customer retention and new local business partnerships. Under his leadership, the KMGH-TV news team received numerous national accolades including the Peabody and DuPont awards.
Earlier in his career, Mr. Grandy served as News Director of KMOL-TV (NBC), in San Antonio, Texas (DMA #31) where he optimized the station’s local content and digital platforms to expand audience reach and engagement. Mr. Grandy also held on-air journalist and news manager roles in local markets in Texas, Wisconsin and Georgia.
Commenting on the appointment, Doug Davis said, “Byron has an impressive industry background and is a highly-respected leader who has achieved great success in generating ratings and revenue share gains at the stations he has managed. In addition, his exceptional community involvement has been acknowledged by both English and Spanish-speaking viewers, advertisers, businesses and community organizations. He has diverse local media market experience and a strong understanding of critical business functions including local news and entertainment production, digital and social media integration, long-term strategic planning and sales management. Throughout his career, Byron has been a key contributor to new business development and positive sales trends in both large and mid-sized markets. We look forward to Byron’s contributions to WNCN-TV and WNCN.com as we continue to enhance the effectiveness and value of our broadcast, digital and mobile services for local viewers and advertisers in Raleigh-Durham and the surrounding local communities.”
Commenting on his new role, Byron Grandy stated, “Nexstar has established a long-term reputation for serving the public interests and needs of local communities in the markets where it operates. The Company’s strong commitment to superior local content and service combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working with the exceptional local media teams at WNCN-TV and WNCN.com as we continue our work in developing local viewership and enhancing the effectiveness and value of our broadcast, digital and mobile services in Raleigh-Durham. My family and I are excited to move to North Carolina and immerse ourselves in the local community.”
Mr. Grandy is a graduate of Sam Houston State University where he received a Bachelor of Business Administration. He currently serves on the Board of Directors of Big Brothers Big Sisters Colorado and the American Red Cross, Mile High Chapter. He also previously served as Chairman of the Colorado Broadcasters Association from 2006-2014.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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