Local Broadcasting Sales Management Executive with Three Decades of Media Experience Promoted to Lead WBTW-TV (CBS), MyNetwork and WBTW.com
MYRTLE BEACH, South Carolina and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Jeffrey West has been named Vice President and General Manager of WBTW-TV (CBS), MyNetwork and WBTW.com serving Myrtle Beach-Florence, SC (DMA #102). Since 2011, Mr. West has served as General Sales Manager of WBTW-TV where he was responsible for overseeing all aspects of the station’s sales department. Mr. West will assume his new responsibilities immediately and report to Bill Sally, Senior Vice President and Regional Manager for Nexstar Broadcasting, Inc.
Jeffrey West replaces Randy Ingram who was recently promoted to Vice President and General Manager of Nexstar-owned WISH-TV (CW), WNDY-TV (MyNet) and associated digital services, including WISHTV.com, serving Indianapolis, Indiana (DMA #27).
Jeffrey West has over 30-years of experience in the broadcast and cable television industry with expertise in local and national sales management, new business development, inventory optimization, strategic planning and cross-platform marketing. As WBTW-TV’s General Sales Manager, Mr. West directed the realignment of the station’s sales department with a renewed focus on excellence in client service and sales execution resulting in improved personnel performance and increased core revenue. In addition, Mr. West implemented sales and digital marketing initiatives that generated strong broadcast cash flows and revenue share growth, further solidifying WBTW-TV’s market-leading position.
Previously, Mr. West served as General Manager of Time Warner Cable Media’s Wilmington, NC operations, where he consistently exceeded budget and ranked among the company’s top performing mid-size markets. Prior to that, he held various sales positions at WVUE-TV (FOX) in New Orleans, LA (DMA #50), before being promoted to VP and General Manager of the station. Earlier in his career, he held sales management positions at WKRG-TV (CBS) in Mobile, AL and WBTV-TV (CBS) in Charlotte, NC. Mr. West also held Account Executive roles in Augusta, GA; Knoxville, TN and Dothan, AL where he began his broadcasting career.
Commenting on the appointment, Bill Sally noted, “Jeff has deep personal and business relationships in the Grand Strand and PeeDee regions where he has built a solid reputation as a trusted business partner. In his new leadership role at WBTW-TV, he will continue to elevate his strong commitment to the ongoing growth and economic success of our local and national advertisers. In addition to leading teams that delivered effective marketing solutions to clients, he has a long-term record of exceeding economic goals by implementing innovative television and digital marketing strategies for clients while elevating the level of service provided to the local viewers and advertisers. With a results-oriented and entrepreneurial approach to the business of broadcasting, throughout his career he has consistently increased market share while growing digital revenues, improving customer retention and identifying new business opportunities. Jeff’s promotion is the logical progression in his professional career and we have the highest degree of confidence in his ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile operations in the Myrtle Beach-Florence market.”
Commenting on his new role, Jeff West said, “I am grateful for this opportunity to lead Nexstar’s Myrtle Beach-Florence broadcast and digital operations and to expand my service to the extraordinary community that my family and I call home. Over the last six years, I have forged many deep personal and professional relationships with local businesses and community organizations. In this new role I will utilize my management and marketing experience to further grow the operations and our community involvement, while elevating the level of service provided to our local viewers and advertisers. I look forward to working alongside the exceptional local media teams at WBTW-TV and WBTW.com as we continue to build upon our commitment to deliver exceptional local news and programming, as well as enhanced customer service to viewers and advertisers in Myrtle Beach-Florence and the surrounding communities we proudly serve each day.”
Mr. West graduated from the University of Georgia with a Bachelor’s degree in Economics. He is a current member of the 2017 class of Leadership Georgetown County and has served as a Board Member on behalf several community organizations including St. George’s Episcopal School (New Orleans) and March of Dimes (Mobile and Wilmington). He is also a Habitat for Humanity volunteer.
Mr. West and his family are current residents of Myrtle Beach.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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