Accomplished Management and Sales Executive with Over 20 Years of Broadcasting Experience Returns to WOWK-TV (CBS) and TriStateUpdate.com
CHARLESTON-HUNTINGTON, West Virginia and IRVING, Texas – Nexstar Media Group Inc. (Nasdaq: NXST) announced today that Sean Banks has been named Vice President and General Manager of WOWK-TV (CBS) and associated digital services including TriStateUpdate.com, serving Charleston-Huntington, West Virginia (DMA #70). Mr. Banks will assume his new responsibilities immediately and report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
Sean Banks is a proven management and sales executive with over two decades of radio and television broadcasting experience serving local communities throughout the great state of West Virginia. In his new role, Mr. Banks returns to WOWK-TV where from 2005-2014 he served as both General Sales Manager of the television station and Director of Statewide Sales and Special Projects for West Virginia Media’s four television stations in Charleston, Wheeling, Beckley and Clarksburg. There, he successfully developed and led highly effective sales teams and implemented marketing and digital media initiatives that resulted in record-setting revenue growth and market share gains. Mr. Banks began his broadcasting career at West Virginia Radio Corporation in 1994 as a Senior Account Executive at MetroNews Radio Network, before being promoted to Sales Manager/Affiliate Relations Manager and was later elevated to the position of Vice President/Market Manager of the radio group’s seven-stations. Under his leadership, he developed creative content strategies and comprehensive marketing solutions that led to increased revenue, ratings and market share across the operations.
Prior to joining Nexstar, Mr. Banks most recently served as General Manager of I-77 Auto Group in Ripley, WV and its three dealerships where under his leadership, all three dealerships were ranked among the top ten in sales performance in West Virginia.
Commenting on the appointment, Doug Davis stated, “Sean is a well-respected leader with an impressive background in broadcasting sales management, operations and marketing, including over two decades of experience in television and radio across West Virginia. He has built deep community connections in the Charleston-Huntington region and has an outstanding reputation as a trusted business partner who is committed to the growth and economic success of local businesses. In addition, he has a long-term record of generating strong sales performance and exceeding economic goals by implementing innovative marketing strategies and unique digital concepts while elevating the level of service provided to the local viewers and advertisers. Throughout his career, Sean has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that his management expertise and genuine dedication to the local community will enhance the position of our broadcasting and digital media operations in Charleston-Huntington, where we welcome his return.”
Commenting on his new role, Sean Banks said, “For over two decades, I’ve had the privilege of serving several outstanding communities in West Virginia and I am grateful to extend that service in this new role with Nexstar. I am honored to return to WOWK-TV, where I look forward to using my management, sales and marketing experience to further strengthen the overall viewership, sales revenue and operational success of our television and digital operations. As a longtime West Virginia resident, I have a clear understanding of the challenges and opportunities in our local community and Nexstar’s strong commitment to superior local news content and diversified marketing solutions will provide exceptional value for our viewers and advertisers. I am excited to work alongside our exceptional local media team at WOWK-TV and TriStateUpdate.com as we continue to build upon our commitment to deliver exceptional local news programming for our viewers and outstanding business growth for our advertisers.”
Mr. Banks earned his Bachelor’s degree in Radio and Television from Marietta College in Marietta, Ohio. He has previously served as a Radio Board Member for the National Association of Broadcasters (5th District), as well as a committee member of the West Virginia Broadcasters Association and the West Virginia Advertising Association. Mr. Banks, his wife and family are residents of Ripley, WV, where he also served as a coach for the Ripley Youth Soccer League.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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