Tennessee Native and Accomplished Broadcasting Executive with Record of Service in Nashville and the Mid-South Region Returns to WKRN-TV (ABC) and WKRN.com in New Leadership Role
NASHVILLE, Tennessee and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Tracey Rogers has been named Vice President and General Manager of WKRN-TV (ABC) and associated digital services including WKRN.com, serving Nashville, TN (DMA #29). Ms. Rogers will assume her new responsibilities immediately and report to Mike Vaughn, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
Ms. Rogers was born and raised in the great state of Tennessee where she began her broadcasting career nearly three decades ago in Nashville at WSMV-TV (NBC), before moving on to WTVF-TV (CBS), and then later to WKRN-TV where she served as Assistant News Director for four years.
An accomplished industry veteran, Ms. Rogers has expertise in local and national sales management, new business development, local news programming and strategic planning across multiple media platforms. She most recently served as General Manager at WMC-TV (NBC) in Memphis, TN (DMA #51). During her tenure, Ms. Rogers directed the realignment of station sales department and implemented new multiplatform marketing strategies that resulted in enhanced productivity, improved personnel performance and greater revenue growth and profitability. In addition, she developed innovative content strategies and launched unique digital concepts that resulted in expanded audience reach and community engagement.
Prior to that, Ms. Rogers served as General Manager for KAIT-TV (ABC) in Jonesboro, AR (DMA #182) where her initiatives focused on brand development, local content leadership and excellence in viewer and client experience led to consistent revenue and market share growth. Before her time in Jonesboro, she held News Director positions at WMC-TV (NBC) in Memphis, TN; WAFF-TV (NBC) in Huntsville-Decatur-Florence, AL and WPSD-TV (NBC) in Paducah-Cape Girard-Harrisburg, KY. Under Ms. Rogers’ leadership, local news operations earned numerous accolades for exceptional local programming and community service including three regional Emmy Awards, five Associated Press Awards and two Edward R. Murrow Awards.
Commenting on the appointment, Mike Vaughn noted, “Tracey has a long-term record of providing exceptional service in markets throughout the Mid-South, including 11 years of service in Nashville, and we are delighted she is returning to WKRN-TV in her new leadership role at Nexstar. Throughout her career she has demonstrated a results-oriented, entrepreneurial approach to the business of broadcasting, local content production and sales management. As a native of Tennessee, she has built deep community connections and a solid reputation as a trusted business partner who is committed to the growth and economic success of local clients. In addition, Tracey has consistently exceeded economic and operational goals by implementing creative marketing solutions across multiple media platforms that deliver positive results for local and national advertisers. Importantly, she has demonstrated success in developing award-winning local news operations that delivered compelling local content, expanded community outreach, challenged the competition and achieved market leadership in key newscasts. With her valuable management expertise, strong relationships and deep dedication to the local communities she serves, we are confident in Tracey’s ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile services in Nashville.”
Commenting on his new role, Tracey Rogers said, “I am excited to return to WKRN-TV and am grateful for the opportunity to continue serving local communities in my home state of Tennessee, where I have deep personal, business and community relationships. In this new role, I will utilize the management, local content production and marketing experience built over my career to further strengthen the position of our Nashville broadcast and digital operations. As a Tennessee native, I understand the opportunities and challenges that are facing local residents and businesses. Nexstar’s strong commitment to superior local content production combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working alongside the exceptional local media teams at WKRN-TV and WKRN.com as we continue to build upon our commitment to deliver unrivaled local news programming, marketing opportunities and service to viewers and advertisers in Nashville.”
Tracey Rogers graduated from Middle Tennessee State University where she earned a Bachelor’s degree in Mass Communications with an emphasis on Broadcast Journalism. Ms. Rogers is also a graduate of the National Association of Broadcasters Executive Development Program. She is a current board member of the Tennessee Association of Broadcasters and has previously served on the boards of Big Brothers/Big Sisters, Crime Stoppers and the Better Business Bureau.
Ms. Rogers, her husband and their family are immediately relocating to the Nashville, TN area.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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