WROC

Station Profile

Nexstar acquired WROC, the CBS affiliate, in December 1999.  WROC is Rochester’s first television station and will be celebrating our 75^th year of serving the Rochester DMA in 2024. WROC is Rochester’s Broadcast Home of the Buffalo Bills and the 2023 PGA Championship at Rochester’s historic Oak Hill Country Club.  The WROC News 8 team is led by News Co-Anchors Adam Chodak and Theresa Marsenburg, Sports Director Thad Brown, and Chief Meteorologist Eric Snitil. Our team is dedicated to providing comprehensive coverage of local news, information and weather that impacts the daily lives of our local community.  WROC syndicated programming includes popular programs such as Wheel of Fortune, Jeopardy, and Inside Edition. Built in 1949, the WROC Broadcasting Center was known as “Rochester Radio City”.  At the time, it was a state-of-the-art facility with a studio capacity to seat a 400-person live audience. With updates throughout the years, WROC still operates today from the historic art-deco structure boasting one of the few studios in the US with auditorium seating to accommodate a live studio audience.

Market Profile

Rochester, NY is in the 76th largest DMA in the United States, with a population of approximately 1.1 million and 436,060 television households, as reported by Nielsen Media.

The Greater Rochester, NY, region has an exceptional quality of life, measured by a variety of factors including access to cultural amenities, affordable healthcare, recreational activities, cost of living, excellent schools, weather, and an environment in which to raise a healthy and educated family. Business Insider ranks Rochester, NY as the #1 Northeast city to live in after the coronavirus and the 15^th best city to move to in the US.

Rochester, NY, is home to a diverse set of businesses that have capitalized on the area’s highly educated workforce, research centers of excellence, and industry expertise in fields such as food and beverage manufacturing, optics, photonics and imaging, biotech and life sciences, energy innovation, software, and IT services.  Rochester is the birthplace to firms such as, Eastman Kodak, Xerox, Bausch & Lomb Inc., Constellation Brands, and Wegmans Food Markets.