WUTR

Station Profile

WUTR an ABC affiliate, was acquired by Mission Broadcasting in Spring of 2004and operates under a shared services agreement and joint sales agreement. The combined resources of WFXV, WPNY-LP, and WUTR provide operating efficiencies for all three stations and a viable alternative for area advertisers. WUTR’s syndicated programming includes Ellen, Steve, Entertainment Tonight, and Inside Edition. WUTR also produces two local News broadcasts, Eyewitness News at 6 and Eyewitness News at 11 that airs Monday – Friday.

Market Profile

Utica, NY is in the 171st largest DMA in the United States, with a population of approximately 231,050 and 103,310 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 94% (67% wired, 27% ADS). The largest employers in this market are Mohawk Valley Network, Oneida Indian Nation-Turning Stone Casino, Mohawk Valley Health Systems. Higher education institutions including , Hamilton College, Utica College, and SUNY Poly are also major employers in the market.