KARZ is the Sister Station to KARK-TV and commonly referred to simply as “Z 42”. KARZ’s main focus is comedy all day with the slogan “Laugh Here”. Z 42 offers popular syndicated shows such as Mike and Molly, Raising Hope, King of the Hill, Last Man Standing and Family Guy. KARZ and it’s website, ArkansasMatters.com continue to grow audience as well as business with a unique, hybrid-marketing style of advertising that allows clients the opportunity to advertise locally inside the marketing of KARZ’s programming.
Little Rock / Pine Bluff, AR is in the 58th largest DMA in the United States, with a population of approximately 1,308,450 and 522,530 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillards Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.
Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007
MANAGEMENT CONTACT INFORMATION
Kyle King, VP & General Manager
Chad Beckham, Director of Sales
Austin Kellerman, News Director