STATION PROFILE

KARZ is the Sister Station to KARK-TV and commonly referred to simply as “Z 42”. KARZ’s main focus is comedy all day with the slogan “Laugh Here”. Z 42 offers popular syndicated shows such as Mike and Molly, Raising Hope, King of the Hill, Last Man Standing and Family Guy. KARZ and it’s website, ArkansasMatters.com continue to grow audience as well as business with a unique, hybrid-marketing style of advertising that allows clients the opportunity to advertise locally inside the marketing of KARZ’s programming.

MARKET PROFILE

Little Rock / Pine Bluff, AR is in the 57ᵗʰ largest DMA in the United States, with a population of approximately 1,308,450 and 547,950 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillards Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007

STATION CONTACT INFORMATION
1401 West Capitol Ave.
Suite 104
Little Rock, AR 72201
P: (501) 340-4444

arkansasmatters.com

MANAGEMENT CONTACT INFORMATION
Kyle King, VP & General Manager
Chad Beckham, Director of Sales
Austin Kellerman, News Director