Nexstar acquired KFDX, an NBC affiliate, in January 1998. During 1999, KFDX began providing non-programming services for Mission stations KJTL and KJBO-LP, and the stations operate under a Joint Sales Agreement. The consolidation of the three stations has provided significant operating efficiencies. KFDX delivers the highest share of market revenue through its use of special projects and leveraging community involvement. KFDX is recognized as the area’s dominant local news and weather station. The station’s syndicated programming includes Entertainment Tonight, Judge Judy, and Dr. Phil.
Wichita Falls, TX is in the 148ᵗʰ largest DMA in the United States, with a population of approximately 367,196 and 152,950 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 90% (49% wired, 42% ADS). The Wichita Falls market is expected to grow at a compound annual rate of 2.6% through 2011. The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
MANAGEMENT CONTACT INFORMATION
Wayne Reed, General Manager
Britt Milstead, General Sales Manager
Doug Bilyeu, News Director