Nexstar Broadcasting Group purchased KGET, Telemundo and CW affiliations from Newport Television on February 1, 2013. KGET 17 NBC: The strength of the station is the commitment it has to the community and its Newscasts. KGET has been the News leader in the market for over two decades. KGET’s syndicated programming includes Dr. Phil, Family Feud, Access Hollywood and Entertainment Tonight. KGET participates and supports numerous non-profits and community organizations. This commitment is reflected in our mission statement. Telemundo KGET DT 17.3: Telemundo’s strength is in its Newscast and community involvement. Telemundo Bakersfield has the only local Spanish Newscast in the Market. CW KGET17.2 CW’s strength is viewer diversification and a younger audience. Continued improvements in the CW programming will continue to build its strength as a financial asset to the station group. The combination of all three stations allows KGET’s station group in Bakersfield to reach every aspect of the viewing community. We provided creative services and new media technologies designed to meet the advertiser’s needs. We will devote extra effort and care to earn the first choice of the viewers and advertisers through the programming we offer and the services we provide.
Bakersfield, CA is in the 126th largest DMA in the United States, with a population of approximately 691,515 and 223,250 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 51% wired, 36% ADS. Located in Kern County, Bakersfield is the county seat and the county is third-largest county in California covering over 8,100 square miles with a population of 851,710. Kern County produces about 76% of California’s crude oil and 60% of the state’s natural gas production. The total value of Kern County’s agricultural products annually exceeds $1.5 billion which is fourth largest in the country.
Source: Greater Bakersfield Chamber of Commerce & City of Bakersfield website & TVB
MANAGEMENT CONTACT INFORMATION
Derek Jeffery, General Manager
Adam Chase, General Sales Manager
Mike Trihey, News Director