STATION PROFILE

In February 2013, Nexstar Broadcasting Group acquired KPGE, the CBS affiliate for the Fresno-Visalia market. The station signed on air in 1953 as KJEO and the market’s second television station. In 2000, the call letters were changed to KGPE. Today the station is branded as CBS47 On Your Side which reflects its strong history of community involvement. CBS47 regularly supports many deserving organizations including the Salvation Army, The Girl Scouts of Central California, the Community Food Bank, and countless others. The station regularly produce segments within CBS47 news like ‘Ask the Mayor,’ and ‘Cool Schools’ which exemplify its hyper-local focus in the market. CBS47 is the home of several popular syndicated programs including Ellen DeGeneres, Rachael Ray, The Doctors, Extra and Entertainment Tonight.

MARKET PROFILE

Fresno, CA is in the 54th largest DMA in the United States, with a population of approximately 1,774,900 and 573,180 television households, as reported by Nielsen Media.

Tourists travel all over the world to California’s Central Valley and its three national parks. The most famous being Yosemite National Park, just 60 miles from the station. Often referred to as the ‘bread basket of the world’ the Central Valley is one of the world’s most productive agricultural regions the world. Cable penetration for the Fresno-Visalia Market is one of the lowest in the US at approximately 33%. ADS penetration is 47.7%. Fresno is also one of the top 15 Hispanic television markets in the country; over 50% of all viewers are Hispanic.

STATION CONTACT INFORMATION
5035 E. McKinley Avenue
Fresno, CA 93727
P: (559) 222-2411

yourcentralvalley.com

MANAGEMENT CONTACT INFORMATION
Matthew Rosenfeld, VP & General Manager
Edson Barrantes, Local Sales Manager
Chad McCollum, News Director