KLBK, a CBS affiliate, was acquired in late 2003 as part of Nexstar’s acquisition of Quorum Broadcasting. KLBK benefits from various service agreements with Mission Broadcasting station KAMC, also located in Lubbock. Both stations enhance their revenue share by utilizing sales projects and inventory management. Nexstar has invested in KLBK’s news gathering capabilities, and the station offers live local Doppler radar for severe weather coverage. KLBK’s syndicated programming includes Judge Judy, Who Wants to Be a Millionaire and Judge Joe Brown. KLBK and KAMC will benefit from our operations in other adjacent and similar West Texas markets and can develop strategic marketing partnerships with regional advertisers.
Lubbock, TX is in the 145th largest DMA in the United States, with a population of approximately 401,937 and 160,440 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 85% (46% wired, 39% ADS). The Lubbock market is expected to grow at a compound annual rate of 2.8% through 2011. The largest employers in this market are Texas Tech University, Covenant Health System, and Lubbock School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
MANAGEMENT CONTACT INFORMATION
Cindy Gilstrap, General Manager
Sherri Mudd, General Sales Manager
Russ Poteet, News Director