Mission Broadcasting acquired KRBC, an NBC station, from LIN Television in 2003, and operates pursuant to various service agreements with Nexstar Broadcasting station KTAB.
KRBC’s syndicated programming includes Rachel Ray, The Doctors, and Entertainment Tonight.
Abilene, TX is in the 165ᵗʰ largest DMA in the United States, with a population of approximately 271,203 and 113,080 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 89% (34% wired, 55% ADS). The Abilene-Sweetwater market is expected to grow at a compound annual rate of 2.5% through 2019. The largest employers in this market are Dyess Air Force Base, Hendrick Health System, and Blue Cross/Blue Shield of Texas. Source: TVB, BIA Financial Network Market Report
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
MANAGEMENT CONTACT INFORMATION
Marian Zett, Station Manager
Sari David-Lange, Director of Sales
Megan Dobbs, News Director