STATION PROFILE

Nexstar Broadcasting Group acquired KSEE, the NBC affiliate for the Fresno-Visalia market in February 2013. KSEE24 pioneered many firsts throughout its history. It was the first television station in Fresno when it went on the air on June 1, 1953. On its first broadcast day, the station televised the coronation of England’s Queen Elizabeth. KSEE24 was the first Fresno TV station to use color film and network color in 1954. It was the first to go to fully transistorized portable sound cameras in 1958, the first to use color news film in 1965, and the first to do remote broadcasts in 1976. It was the first local station to do a newscast of more than 15 minutes in 1962, the first to do a full-color newscast in 1966, and the first to hire minority newscasters. Today, KSEE24’s Emmy Award winning “We Are Fresno” campaign exemplifies its commitment to everything local. The KSEE24 News team is led by Stefani Booroojian and Bud Elliott, the longest serving anchor team in the market. KSEE24 boasts its partnership with Fresno State Athletics to produce ‘Bulldog Insider’ weekly. The station is also the exclusive television partner for Crime Stoppers, one of the strongest programs of its kind in the country. KSEE24’s syndication includes Dr. Phil, Inside Edition and Access Hollywood.

MARKET PROFILE

Fresno, CA is in the 54th largest DMA in the United States, with a population of approximately 1,774,900 and 573,180 television households, as reported by Nielsen Media.

Tourists travel all over the world to California’s Central Valley and its three national parks. The most famous being Yosemite National Park, just 60 miles from the station. Often referred to as the ‘bread basket of the world’ the Central Valley is one of the world’s most productive agricultural regions the world. Cable penetration for the Fresno-Visalia Market is one of the lowest in the US at approximately 33%. ADS penetration is 47.7%. Fresno is also one of the top 15 Hispanic television markets in the country; over 50% of all viewers are Hispanic.

STATION CONTACT INFORMATION
5035 E. McKinley Avenue
Fresno, CA 93727
P: (559) 222-2411

yourcentralvalley.com

MANAGEMENT CONTACT INFORMATION
Matthew Rosenfeld, VP & General Manager
Michael Silecchia, Director of Sales
Chad McCollum, News Director