KXAN signed on the air February 12, 1965 as KHFI-TV Channel 42. In 1987 the call letters were changed to KXAN. KXAN is the Austin, Texas NBC affiliate. KXAN is committed to succinct and powerful hard news coverage through its in-depth, investigative brand and is consistently the #1 most viewed news station in the market. KXAN Investigates is a nationally-recognized, award-winning team of nine journalists – the largest investigative unit in Central Texas. The team was recently honored with the national IRE Award from the Investigative Reporters & Editors organization. We tackle stories that hold our leaders accountable and work to enrich our community. Our In-depth, investigative brand is promised and delivered daily. KXAN First Warning weather is also the dominant weather brand in the market led by 26 year KXAN veteran, Jim Spencer, our chief weathercaster.


Austin, TX is in the 39th largest DMA in the United States, with a population of approximately 1,867,850 and 791,480 television households, as reported by Nielsen Media.

Comprised of 12 counties, it is one of the fastest growing metro areas in the United States over the past 10 years. It has moved from DMA rank #51 to #39 in just 10 years. Located in the heart of Central Texas, Austin is the capital city of the US’s fastest growing state. Austin is home to the state’s flagship University of Texas, multiple Fortune 500 companies, and hotbed of venture capital investment in tech start-up companies. Boasting 3.1% unemployment, high job-growth rate, rising real estate values, and friendly business environment, the Austin economy added another 39,000 jobs in 2015. Culturally influential, Austin is home to the South By Southwest Interactive, Film, and Music Festival (SXSW), the Austin City Limits Music Festival, and boasts numerous critically acclaimed restaurants. Despite being an influential, high-tech town, Austin retains it small town feel and charm for locals and visitors alike.

908 W. Martin Luther King, Jr. Blvd.
Austin, TX 78701
P: (512) 476-3636

Eric Lassberg, General Manager
Tom Michel, Director of Sales
Chad Cross, News Director
Natalia Egan, Creative Services Director