WAVY

Station Profile

WAVY-TV 10 is the #1 news station in the Norfolk, VA market and produces 11 hours of local content every weekday. WAVY remains one of the strongest NBC affiliates in America, regularly ranking in the top 10 for The Today Show, NBC Prime and the NFL on NBC. Its syndication lineup features Entertainment Tonight, The Kelly Clarkson Show, Access Hollywood, and Sherri. In its 13th year, WAVY’s daily lifestyle program The Hampton Roads Show continues to broadcast stories pertinent to the local community and draw Women ages 25-54. WAVY’s decades-long commitment to high school football is showcased each fall with Friday Night Flights featuring Chopper 10. WAVY proudly supports the local community by generating awareness and fundraising for the MS Walk, Children’s Hospital of the King’s Daughters, Light the Night Walk, Tour de Cure, Walk to Defeat ALS Tidewater, and the Foodbank of Southeast Virginia.

Market Profile

Norfolk, VA is in the 43rd largest DMA in the United States, with a population of approximately 1,865,902 and 776,230 television households, as reported by Nielsen Media.

Cable/ADS penetration is 53% (44% wired, 9% ADS). 17.9% are over the air and 29.1% are broadband-only.  The viewing market includes Virginia Beach (the largest city in Virginia), Portsmouth, Chesapeake, Suffolk, Hampton, Newport News, Williamsburg, and the Outer Banks of North Carolina. The local economy is driven by the military, ports, and tourism and Norfolk is the home to the largest naval base in the world. Major employers include Newport News Shipbuilding, Sentara Healthcare, Virginia Beach Public Schools, Smithfield Foods, U.S. Department of Defense, and the Norfolk Naval Shipyard. Source: Nielsen November 2022, ODU Economic Development, State of the Region Report, October 2022