Nexstar acquired WCFN in conjunction with its acquisition of WCIA. WCFN’s broadcast location is near Springfield, the state capital of Illinois. The FCC granted duopoly status for WCFN, and in April of 2002, and in August 2011 changed call letters to WCIX. The station began broadcasting as a UPN TV affiliate in both digital and analog formats and is now a myNetwork affiliate. Operating WCIX as a stand-alone station has allowed the station to benefit from substantial operational efficiencies. “In cooperation with WCIA, the station added a 7PM local newscast and a two hour live Morning Show 7AM-9AM of news, information and entertainment to better serve the community and generate additional revenue. The station’s syndicated programming is diversified and efficient with a morning court and legal block, an afternoon comedy block followed by a first run block. WCIX also carries a strong line up of sports carrying Chicago Cubs, White Sox, Indianapolis Colts, IHSA Championship Football and Championship Basketball.
Champaign / Springfield, IL is in the 86th largest DMA in the United States, with a population of approximately 847,146 and 364,050 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 89% (49%, wired, 40% ADS). Champaign County is a leader in education, health care, government, high technology, light industry and agriculture. University of Illinois at Urbana-Champaign is one of the topmost employers in the Champaign region. With an annual enrollment of approximately 38,000 undergraduate students, the University provides a significant part-and full-time labor force. The other key employers in the Champaign county include Carle Foundation Hospital, Champaign Unit #4 School District, Kraft Foods, Inc., Parkland College and Provena Covenant Medical Center amongst others.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
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