WDVM

Station Profile

WDVM, formerly WHAG was acquired in late 2003 as part of the Quorum Broadcasting acquisition. The station benefits from a strong local management team and by being the only licensed broadcast station in Hagerstown, Maryland. Although the station is included within the Washington, D.C. DMA, historically, it has created a stable advertising base by appealing to local advertisers in the four-state area including Maryland, Pennsylvania, Virginia and West Virginia. The station recently expanded its’ distribution in the Washington D.C. DMA by adding 960,000 homes and will continue to build on its success by focusing on local sales projects and hyper local news coverage. The station changed its’ call sign to WDVM-TV to better embrace connecting with these newly available viewers.

Market Profile

Washington DC / Hagerstown MD is in the 9th largest DMA in the United States, with a population of approximately 6,314,680 and 2,577,690 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 74.2% wired, 18.5% ADS. Washington, DC serves as the Nation’s capital and the District and the surrounding areas are home to many well known historical sites, museums, monuments and parks that visitors flock to the city to see every year.  The Nationals (MLB), Redskins (NFL Super Bowl winners ‘83, ‘88, ‘92), Capitals (NHL Stanley Cup winners ‘18), Wizards (NBA champions ‘78) and DC United (MLS cup champions ’96, ‘97, ‘99, 2004) all call DC home.