WFFF

Station Profile

Nexstar Broadcasting Group purchased WFFF, a FOX affiliate, from Smith Broadcasting on March 1, 2013. WFFF is the market’s youngest station, signing on August 31, 1997. The station is known in the market as Local 44 and broadcasts in Vermont, Northern New York, and New Hampshire’s Grafton and Sullivan counties. It also has significant viewership in Montreal, Quebec. WFFF became the first station to broadcast a local 10pm newscast with the launching of FOX 44 Local News at 10pm in December 2007. It was also the market’s first HD newscast.

FOX 44 Local News at 10pm expanded to an hour in September 2009. The station is also home to syndicated programs like Modern Family, Two and Half Men, and The Big Bang Theory. FOX prime and blockbuster sports like NFL, NASCAR, and NY Yankees and Red Sox baseball make WFFF a favorite with both local and Canadian viewers.

Market Profile

Burlington, VT is in the 93rd largest DMA in the United States, with a population of approximately 707,527 and 366,420 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49% wired, 40% ADS. Burlington is known as one of America’s Best Green Cities and Voted #2 best city to raise a family by Parenting Magazine. The market is home to Ben & Jerry’s, Keurig/Green Mountain Coffee, Dealer.com, and Schonbek/Swarovski. The viewing region includes Vermont’s Green Mountains, New York’s Adirondacks, and the White Mountains in New Hampshire. Major proximate cities include Montreal (1.5 hrs) and Boston (4 hrs).