WFXV, a Fox affiliate, was acquired by Nexstar Broadcasting in late 2003 as part of the Quorum acquisition. WFXV also operates low power station WPNY, the My Network TV affiliate in the market. During the spring of 2004, Mission Broadcasting acquired WUTR, an ABC affiliate also located in Utica, and subsequently entered into various service agreements with Nexstar Broadcasting station WFXV. The combined resources of WFXV, WPNY-LP, and WUTR provide operating efficiencies for all three stations and a viable alternative for area advertisers. WFXV’s syndicated programming includes Everybody Loves Raymond, Two and a Half Men, Family Guy and The Simpsons. The stations have improved revenue shares by developing sales projects such as Healthy Beginnings, New Revenue Solutions and several highly successful New Media projects such as “The MVCC 5th Grader Challenge.”
Utica, NY is in the 171st largest DMA in the United States, with a population of approximately 231,050 and 93,930 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 94% (67% wired, 27% ADS). The Utica market is expected to grow at a compound annual rate of 2.8% through 2011. The largest employers in this market are Mohawk Valley Network, Onieda Indian Nation-Turning Stone Casino, Faxton – St. Luke’s Healthcare, Utica National Insurance, United Cerebral Palsy, Utica College, Mohawk Valley Community College, Herkimer County Community College and St. Elizabeth Medical Center.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
MANAGEMENT CONTACT INFORMATION
Steve Ventura, VP & General Manager
Stephen J. Ventura, Director of Sales
Don Dudley, News Director