STATION PROFILE

From scenic river valleys to towering bluffs, WLAX/WEUX-DT covers La Crosse, Eau Claire, and the beautiful "Driftless" region stretching 150 miles from Chippewa Falls to Prairie Du Chien. Our 2 towers and 2 stations provide HD Coverage in beautiful Western Wisconsin, Minnesota and Iowa.

WLAX-TV began with an analog signal on UHF channel 25 in 1986. Seven years later, in 1993, WLAX –TV closed the coverage gap to the northern part of the market with an analog signal on UHF channel 48, WEUX-TV. The two stations began to be co-branded together as WLAX/WEUX. They were acquired by current owner Grant Broadcasting in May of 1996. As technology advanced so did WLAX/WEUX. In December of 2004 WLAX –TV signed on a standard definition digital signal on UHF channel 17. WEUX-TV followed in 2006 with a digital signal on UHF channel 49 in standard definition. High definition capabilities were added for WLAX-DT in 2008, while also launching a new second digital sub channel offering standard definition service. In 2009, as part of the DTV transition both outlets discontinued analog transmissions. Later that year WEUX-DT upgraded its digital signal to high definition, adding a second sub channel to continue standard definition service.

WLAX/WEUX, Fox 25/48 is proud to be part of the Coulee Region and the Chippewa Valley. Fox 25/48 brings viewers sports year round; from Fox NFL Sundays, NFL Playoff Games, College Football Saturdays, College Conference Championships, NASCAR, Major League Baseball and the World Series. Fox 25/48 also brings the top Primetime shows to viewers’ living rooms plus the only live local Primetime News, the FOX 25/48 First News at Nine.

WLAX- DT is located at 1305 Interchange Place, La Crosse, WI 54603, and can be contacted via phone: (608) 781-0025, fax: (608) 781-1456, or sales fax: (608) 783-2520.

WEUX- DT is located at 3403 Hwy 93, Suite 3, Eau Claire, WI 54701, and can be contacted via phone: (715) 831-2548 or fax: (715) 831-2550.

MeTV signed on in January 2012. MeTV can be found on channel 25.2 and 48.2. Every day on MeTV is full of some of the most popular and critically acclaimed series ever produced for television like:” I Love Lucy”,” M*A*S*H”,” Hogan’s Heroes”,” The Rifleman”, and many more. Finally, in August of 2016 the stations launched four diginets across the two towers including Laff and Grit on 25.3 & 25.4 in La Crosse and Escape and Bounce on 48.3 & 48.4.

MARKET PROFILE

La Crosse / Eau Claire, WI is in the 129ᵗʰ largest DMA in the United States, with a population of approximately 489,977 and 206,480 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 51.0% wired, 36% ADS. In 2005 – Inc. magazine’s 4th Best Small City for Doing Business. In 2009 – U.S. News ranked La Crosse 6th best place to live in the country. [America’s Promise named Eau Claire as one of the 100 Best Communities for Young People in 2007.

Source: Nielsen Media

STATION CONTACT INFORMATION
1305 Interchange Place
La Crosse, WI 54603
P: (608) 781-0025

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MANAGEMENT CONTACT INFORMATION
Judson Beck, VP & General Manager
Judson Beck, Director of Sales
Andrew Felix, WEAU News Director
Cory Gylock, Local Sales Manager
Matt Schmidt, Creative Services Director
Mark Burg, Chief Engineer