STATION PROFILE

Nexstar Broadcasting Group purchased WOI-TV an ABC affiliate, from Capital Communications Company, Inc. on September 16, 2013. WOI-TV was the first in the state of Iowa to start transmitting with frequency modulation (FM) in July of 1949. Less than a year later, on February 21, 1950 WOI-TV signed on the air to become the first television station in central Iowa. In addition to being the first television station in central Iowa, WOI-TV was the first station in the Des Moines market to produce a live local newscast. Also, on the lists of firsts was the origination of a live broadcast of a NCAA athletic event via satellite for the Iowa State vs. San Diego football game on October 10, 1981. WOI-TV continues to have a strong commitment to central Iowa with over 24 hours a week in local news, weather and sports. WOI-TV also provides in depth live coverage of major Iowa events, including: The Principal Golf Classic, RAGBRAI Bike Ride, Iowa State Fair, Iowa Caucus and Iowa Politics. Central Iowans also look to WOI-TV for comprehensive coverage of area sports through the locally produced High School Blitz and Blitz Game Day programs. CyHawk Rewind delivers coverage of Iowa and Iowa State athletics. WOI-TV is also the home to syndicated programming such as: Entertainment Tonight, Dr.Phil, Doctors, Steve Harvey and Harry.

MARKET PROFILE

Des Moines, IA is in the 69ᵗʰ largest DMA in the United States, with a population of approximately 1,020,780 and 433,950 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 35% wired, 48% ADS. Des Moines is the state capital and home to many large corporations such as: Meredith Publishing, Principal Financial, Wells Fargo, Pioneer Corporation, Nationwide Insurance and more. Tech giants Facebook and Microsoft are also branching out in the Des Moines area. Forbes magazine listed Des Moines as the number one city for business and careers.

Source: Nielsen Market Data, Forbes Magazine

STATION CONTACT INFORMATION
3903 Westown Parkway
West Des Moines, IA 50266
P: (515) 457-9645

weareiowa.com

MANAGEMENT CONTACT INFORMATION
Jon Skorburg, General Manager
TBA, Director of Sales
April Samp, News Director