WOTV

Station Profile

WOTV is an ABC–affiliated television station licensed to Battle Creek, Michigan. WOTV is one of two ABC affiliates licensed to the Grand Rapids-Kalamazoo-Battle Creek market.

The geography is 14 counties and the territory is so large that it requires 2 ABC stations to cover the territory.

WOTV is branded locally as ABC 4 West Michigan. ABC 4 West Michigan focuses on several brand pillars including special features on entertainment content, local guides, and great contests! The station also airs a daily lifestyle show called, “eightWest” that is focused on local businesses, events and entertainment.

WOTV’s website, abc4westmichigan.com, focuses on ABC entertainment, sports and local events. WOTV is also proud to promote events and organizations that support women including Go Red for Women, The Women’s Resource Center, and other local events.

The station’s syndicated programming includes Sheri, Pictionary, Goldbergs and Family Feud. WOTV carries WOOD TV8’s daily news at 6am, 6pm and 11pm.

Market Profile

Grand Rapids, MI is in the 42nd largest DMA in the United States, with a population of approximately 1,810,670 and 784,190 television households, as reported by Nielsen Media.

Grand Rapids was named ‘smartest city’ in 2016 because 30% of the population has a college education). Grand Rapids was also named ‘Beer City’ 2 years in a row due to the large number of brew houses and craft beers. Kalamazoo is the home of the Kalamazoo Promise, a promise of free college to all children that live in Kalamazoo. The program has been an inspiration to the area. Battle Creek is the home of the Kellogg cereal company and hosts an annual ‘longest breakfast table’ in the United States.