STATION PROFILE

WOTV is an ABC–affiliated television station licensed to Battle Creek, Michigan. WOTV is one of two ABC affiliates licensed to the Grand Rapids-Kalamazoo-Battle Creek market. The geography is 14 counties and the territory is so large that it requires 2 ABC stations to cover the territory. WOTV’s brand is WOTV 4 Women and promotes content for and about West Michigan women. WOTV has a “crew” of female business owners that promote and share women related content throughout the day. WOTV also airs a daily lifestyle show called, “Maranda Where You Live” that is focused on families and children. Every summer, WOTV hosts Park Parties. Park Parties is a series of six free family events. The locations for these events are carefully chosen based on neighborhoods or counties that have suffered economic issues. WOTV’s Park Party team comes into those neighborhoods and sets up a 2 hour fun packed amusement park. It is filled with climbing walls, bounce houses, rides and entertainment. Local child acts perform on stage and snacks, gifts and lunch is provided for every child. Park Parties is in its 22nd year and has been recognized by the Department of Agriculture as the largest school lunch food program during the summer months in the United States. Every year over 30,000 children are served.

WOTV’s website, wotv4women.com, focuses on information for and about women and is a big partner with major non-profits that serve women. WOTV is also proud to promote events and organizations that support women including Go Red for Women, The Women’s Resource Center, Network Night, and Grand Rapids Opportunities for Women (GROW). WOTV put a significant effort behind education women on breast density and its connection to cancer detection.

The station’s syndicated programming includes Wendy Williams, Harry Connick, Access Hollywood and Family Feud. WOTV carries WOOD TV8’s daily news at 6am, 6pm and 11pm.

MARKET PROFILE

Grand Rapids, MI is in the 44ᵗʰ largest DMA in the United States, with a population of approximately 1,810,670 and 709,670 television households, as reported by Nielsen Media.

Grand Rapids was named ‘smartest city’ in 2016 because 30% of the population has a college education). Grand Rapids was also named ‘Beer City’ 2 years in a row due to the large number of brew houses and craft beers. Kalamazoo is the home of the Kalamazoo Promise, a promise of free college to all children that live in Kalamazoo. The program has been an inspiration to the area. Battle Creek is the home of the Kellogg cereal company and hosts an annual ‘longest breakfast table’ in the United States.

STATION CONTACT INFORMATION
120 College Avenue
Grand Rapids, MI 49503
P: (616) 458-8888

wotv4women.com

MANAGEMENT CONTACT INFORMATION
Julie Brinks, VP & General Manager
Jason Unger, Director of Sales
Dan Boers, News Director