WXXA

Station Profile

WXXA is owned by Mission Broadcasting, Inc. and operates under various local service agreements with Nexstar. WXXA is the FOX affiliate located in Albany, NY which serves the capital region area. WXXA provides morning, evening, and late news which is produced by Nexstar’s WTEN also located in Albany. WXXA serves an important role in helping both local and national advertisers achieve their marketing needs. The station has a long history of community involvement supporting programs like The Center for Disabilities Telethons, and Coats for Kids. Key syndicated programming includes Big Bang, Modern Family, and Judge Judy.

Market Profile

Albany, NY is in the 60th largest DMA in the United States, with a population of approximately 1,218,330 and 580,560 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 90% (68.4% wired, 21.8%ADS). The Albany-Schenectady-Troy core market is expected to grow at an annual rate of 2.5% in 2017. The largest employers in the market are New York State Government, St. Peters Hospital, The Golub Corporation, Albany Medical Center, General Electric, and a number of local universities including University of Albany, Rensselaer Polytechnic Institute, and Siena College.