WYTV

Station Profile

WYTV is the ABC affiliate for Youngstown and differentiates itself from WKBN with its brand of local news with a more community focus.  This starts weekday mornings with “Daybreak” – the station’s two-hour morning news that has a lifestyle focus with a touch of personality.  WYTV’s newscasts feature anchors and reporters who are all from the area – they grew up in the region and resonate with the community brand of the station.  WYTV has numerous initiatives that highlight our commitment to localism including – Hometown Heroes, The Pledge of Allegiance and the longest running franchise in local news, Student Athlete of the Week.

Market Profile

Youngstown, OH is in the 117th largest DMA in the United States, with a population of approximately 580,481 and 260,040 television households, as reported by Nielsen Media.

Cable/ ADS penetration in the market is estimated to be 86.9% (57.2 Wired, 29.7 ADS). The largest employments sector is trade, transportation and utilities with 45,300 employees. The largest employers in the market are Mahoning County Government, US Postal Service, Diocese of Youngstown, Mercy Health/HM Health Partners, Windsor House, Youngstown City Schools and Youngstown State University. Source: TVB, Regional Chamber, Nielsen DMA Rankings and Youngstown, OH profile.