Brad Epperson was appointed Nexstar’s Executive Vice President/Platform Operations & Technology in January 2023. He leads ad operations, including campaign management, targeting, delivery and optimization. He will ensure that ad revenue commitments and client expectations are met and exceeded and will support revenue growth through the design, development, and implementation of new advanced platforms, systems, and technology.
Mr. Epperson was previously Senior Vice President/Business Operations and Services at NBCUniversal, responsible for Account Services and Advertising Operations for the NBC Network, Telemundo, Golf Channel, MSNBC, CNBC, USA, Syfy, E!, Oxygen, and a variety of additional television networks. He also oversaw digital services and operations for all NBCU digital properties on YouTube, ReachTV, Anzu, Apple News, Apple News UK, and Peacock for national and local advertisers around the world. While at NBCUniversal, Mr. Epperson led a sales team of 400 in more than 20 U.S. states and countries around the world.