Karen Brophy has served as President, Digital since November 2020. She is responsible for Nexstar’s 121 local websites, programmatic, data science, social media, group sales, and partnerships as well as the ongoing streamlining of the company’s ad tech stack to better align Nexstar with today’s digital environment.
Ms. Brophy has more than 20 years of product and business operations experience, including more than 15 years working with leading media and entertainment corporations.
Before joining Nexstar in 2018, she served as Senior Vice President of Strategy and Operations at Hearst Newspapers where she led key initiatives in video, audience development, and business operations. Prior to that, she spent seven years as Vice President of Digital Product at Hearst where she led consumer product, engineering, content strategy and revenue partnerships. She has been a leader in the consumer product sector with prior roles at Yahoo!, Tribune, Spin Media, and the New York Times. Ms. Brophy also has extensive experience developing enterprise level digital publishing platforms for major media companies such as The Financial Times and Time Inc.