Station Profile

Nexstar Broadcasting Group purchased KASW-TV a CW affiliate, from Sagamore Hill Broadcasting on January 30, 2015. KASW, Your Phoenix CW, is home to The CW’s hottest shows, unique local programming, and syndicated favorites. Your Phoenix CW creates content based on entertainment and trending stories that appeal to its audience, which has the youngest average age in the market at 42 years old. Its partnerships with companies like iHeart Radio and Phoenix New Times have allowed it to create Emmy nominated and nationally syndicated programming. Additionally, Your Phoenix CW carries a variety of local and national sports like Northern Arizona University football, basketball and soccer, ACC football and basketball, and Major League Soccer.

Market Profile

Phoenix, AZ is in the 12th largest DMA in the United States, with a population of approximately 4,801,420 and 1,919,930 television households, as reported by Nielsen Media.

Known as the Valley of the Sun, Phoenix is Arizona’s capital and the sixth largest city in the nation. It is the hub of the rapidly growing Southwest and the county seat.

Phoenix has a diversified economic base. Some of the major industries include high-tech manufacturing, tourism and construction. Manufacturing is a leading employer in the Phoenix area, with electronics being a strong component. The area currently ranks third in the U.S. among electronic production centers.

Tourism is also one of the key sectors contributing significantly to Phoenix’s economy.

Financial services and banking sector is also witnessing growth in Phoenix. The region is home to regional headquarters of several large Banks including American Express, and Chase Bank.

Station Contact Information

645 E. Missouri Suite 100 Phoenix, AZ 85012 P: (480) 661-6161


Station Contacts

Traci Wilkinson, General Manager

Renie Scibona, Local Sales Manager

Hailey Frances, Executive Producer

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