Station Profile

Nexstar Broadcasting Group purchased KASW-TV a CW affiliate, from Sagamore Hill Broadcasting on January 30, 2015. KASW is home to one of Phoenix’s funniest and most watched situation comedy line-ups.

  • Strong programming from the CW Network
  • Local sports partnership with Grand Canyon University live soccer, basketball and baseball games
  • Partnership with ACC football and basketball in 2016-2017
  • Return hits include Arrow, Flash, Jane the Virgin
  • New season of Supergirl
  • Strong syndicated programming line-up including:
    • Two and a Half Men
    • How I Met Your Mother
    • The Simpsons
    • King of Queens
    • Mike and Molly
    • Two Broke Girls
    • The Middle
    • Scandal

Market Profile

Phoenix, AZ is in the 11th largest DMA in the United States, with a population of approximately 4,801,420 and 1,919,930 television households, as reported by Nielsen Media.

Known as the Valley of the Sun, Phoenix is Arizona’s capital and the sixth largest city in the nation. It is the hub of the rapidly growing Southwest and the county seat.

Phoenix has a diversified economic base. Some of the major industries include high-tech manufacturing, tourism and construction. Manufacturing is a leading employer in the Phoenix area, with electronics being a strong component. The area currently ranks third in the U.S. among electronic production centers.

Tourism is also one of the key sectors contributing significantly to Phoenix’s economy.

Financial services and banking sector is also witnessing growth in Phoenix. The region is home to regional headquarters of several large Banks including American Express, and Chase Bank.

Station Contact Information

645 E. Missouri Suite 100 Phoenix, AZ 85012 P: (480) 661-6161


Station Contacts

Traci Scott Wilkinson, General Manager

Todd Krauss, Local Sales Manager

Hailey Frances, Executive Producer

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