WFXV D.4

Station Profile

Market Profile

Utica, NY is in the 171st largest DMA in the United States, with a population of approximately 231,050 and 102,160 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 94% (67% wired, 27% ADS). The largest employers in this market are Mohawk Valley Network, Oneida Indian Nation-Turning Stone Casino, Mohawk Valley Health Systems. Higher education institutions including , Hamilton College, Utica College, and SUNY Poly are also major employers in the market.