Station Profile

WISH-TV has continued to set the standard for television excellence in Central Indiana, since 1954. The station’s strength, and successful brand are built on a long history, and solid foundation of strong, reliable local news coverage and local community service. WISH-TV has been honored as “Television Station of the Year,” by the Indiana Broadcasters Association; for its “Overall Excellence,” by the Edward R. Murrow Awards; and as “Outstanding News Operation,” “Outstanding Weather Operation,” “Best Newscast,” and “Best Website,” by the Indiana Associated Press Broadcast Association. As “the local news source,” WISH-TV produces the most local news and local programming of any station in the market, providing nearly 70 hours a week of news, weather and information through its newscasts and digital platforms.  Second only to its commitment to local news, is WISH-TV’s commitment to the community they serve.  The station supports dozens of cause-related events each year, and is best known for their own community initiatives like “WISH Patrol,” “I Love to Read,” “WISH Tree,” and the “Gr8 Paper Push.” WISH-TV is the local home of the Chicago Cubs, White Sox, Indiana Fever, Indy Eleven, Indianapolis Indians, and live Indiana horse racing.  The station is a CW affiliate, serving more than a million households.

Market Profile

Indianapolis is in the 28th largest DMA in the United States, with a population of approximately 2,639,380 and 1,026,260 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 86% (56% wired cable, 30% ADS). The market’s largest public companies in Indianapolis include, Anthem Inc., Eli Lilly & Co, Cummins Inc., Calumet Specialty Products and Simon Property Group. The largest employers included IU, St Vincent, Delphi Electronics, IU Health, IUPUI and Eli Lilly. Source: Nielsen July 2016, Careerinfonet.org, IBJ.

Station Contact Information

1950 N Meridian Street Indianapolis, IN 46202 P: (317) 923-8888


Station Contacts

Randy Ingram, VP & General Manager

Susan Buterbaugh, Director of Sales

Al Carl, News Director

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