Station Profile

Nexstar Broadcasting Group purchased WITI-TV a FOX affiliate, from Tribune Media Corporation on Sept. 19, 2019. WITI FOX6 is the leading local news station the Milwaukee DMA broadcasting 61.5 weekly hours of local news – the most of any station in the state of Wisconsin.  The station brand ‘Because You Matter’ is the FOX6 promise to our viewers that as a station `when it matters to you it matters to us’.  We are there for the viewer because we are one of them.  We bring them the stories they need to and want to know.  `Because You Matter’ is more than a station brand.  It defines our leadership role in our community.  FOX6 Season of Giving, FOX6 Coats for Kids, and the FOX6 Milwaukee Fireworks broadcasts are only a few of the multi-year community programs led by FOX6.

FOX6 Syndicated programming includes the Seinfeld, Judge Judy, and the Wendy Williams Show. WITI is also the southeastern Wisconsin’s home to the Green Bay Packers, the NFL on FOX, Big Ten College Football Championships, MLB on FOX/World Series, NASCAR on FOX, US Open Golf, and US World Cup Soccer broadcasts.

Market Profile

Milwaukee, WI is in the 35th largest DMA in the United States, with a population of approximately 2,043,000 and 837,300 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 49.3% wired, 21.5% ADS. Milwaukee is a classic Midwestern market with its values based on quality of life and family and neighborhood ties.  We are proud of our heritage, our sports teams, our many diverse local ethnic festivals, and our sense of community that start with our neighborhood block parties and outdoor cookouts.  The foundation of `Because You Matter’ is based on these core principles.

Station Contact Information

9001 N. Green Bay Road Milwaukee, WI 53209 P: (414) 355-6666


Station Contacts

Chuck Steinmetz, General Manager

Mike Neale, Director of Sales

Jim Wilson, News Director

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