WJMN D.2

Station Profile

Nexstar Broadcasting Group purchased WJMN-TV a CBS affiliate, from Liberty Media Corporation on June 30, 2011. Located in the Marquette-DMA, WJMN has had a place in the Michigan’s Upper Peninsula’s history since 1969. Originally launched as an NBC affiliate station, WJMN quickly brought viewers a second programming choice to the Upper Peninsula. WJMN has always been a leader in new technology in the Marquette market. Topping the list of many “firsts” are the accomplishments of being the first to broadcast broadcasting digitally, broadcasting in 16:9 high definition programming – both network and syndicated, to being able to produce and air 16:9 high definition advertising commercials. In 2012, WJMN launched an expansion plan that included the opening of a new business office in Marquette and creation of local jobs. A substantial change in daily programming also lead to new viewing opportunities and an increase in audience share.

Market Profile

Marquette, MI is in the 181st largest DMA in the United States, with a population of approximately 183,386 and 88,290 television households, as reported by Nielsen Media.

Cable penetration in the market is 52% throughout the region. ADS coverage is 39.2% of the market, with service from Dish TV, DirecTV and AT& T U-Verse. The largest employers in the region are Northern Michigan University, Cliffs Natural Resources, and UP Health Systems. The city is located on the south shore of Lake Superior, on the northern coast of the Upper Peninsula of Michigan. The rugged beauty of the winter months can see snowfall of an average of 178.6 inches, which is 697% more than the national average of 22.4 inches. The cost of living is 10% lower than the national average