Accomplished Broadcast Executive with 28 Years of Sales and Management Experience to Lead WJTV-TV (CBS), WHLT-TV (CBS), WJTV.com and WHLT.com
JACKSON and HATTIESBURG, Mississippi and IRVING, Texas (April 13, 2017) – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Jeffrey Guy has been appointed Vice President and General Manager of CBS affiliates WJTV-TV / WHLT-TV, CW-affiliated subchannels and associated digital services under WJTV.com and WHLT.com serving Jackson, MS (DMA #95) and Hattiesburg-Laurel, MS (DMA #168). The appointment is effective immediately and Mr. Guy will report to Bill Sally, Senior Vice President and Regional Manager of Nexstar Broadcasting Inc.
Jeffrey Guy brings to his new role over two decades of expertise in local and national sales management, local programming and content, new business development and strategic planning across multiple media platforms. Prior to joining Nexstar, Mr. Guy served as General Manager of WBND-TV (ABC), WCWW-TV (CW) and WMYS-TV (MyNet) in South Bend-Elkhart, Indiana (DMA #96), where his initiatives focused on brand development, local content leadership and excellence in viewer and client experience led to consistent revenue share growth and enhanced profitability. During his 16-year tenure, he expanded local programming by developing new stations, digital subchannels and unique content partnerships with local sports franchises, including the University of Notre Dame. In addition, he directed the launch of the WBND-TV’s news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.
Prior to South Bend, Mr. Guy served as Vice President and General Manager of WBUI-TV (CW) in Champaign-Decatur-Springfield, IL (DMA #86) where he directed the station launch and quickly turned it into a profitable operation by developing highly effective teams and implementing sales, marketing and digital initiatives led to increased revenue and operational cash flow. In addition, he developed innovative content strategies and launched unique digital concepts that resulted in expanded audience reach and engagement. Before that, Mr. Guy held various management positions with TCI cable in Central Illinois. He began his broadcast career as an Account Executive in Decatur, IL where he was consistently recognized as one of the top performers among his peers.
Commenting on the appointment, Bill Sally stated, “Throughout his career, Jeff Guy has demonstrated a results-oriented, entrepreneurial approach to the business of broadcasting and sales management. He brings to his new role a long-term record of achieving outstanding revenue performance and market share growth by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to local communities. A well-respected leader, Jeff has established enduring relationships with local clients, sports franchises, businesses and community organizations by providing effective marketing solutions that generate results. Importantly, his ability to identify new business opportunities and leverage the value of digital and mobile spectrum to expand local content creation across multiple platforms has proven to be of value to viewers and advertisers. His experience building successful broadcast and digital operations from the ground-up combined with Nexstar’s scale and resources will generate new levels of success for our stations and our business partners in Mississippi. With his valuable management expertise, strong relationships and deep dedication to the local communities he serves, we are confident in Jeff’s ability to provide effective leadership and look forward to his contributions in Jackson and Hattiesburg.”
Commenting on his new role, Jeff Guy noted, “Nexstar’s long-term success is a result of its deep commitment to the local communities it serves across the United States. I am excited to immediately relocate to Mississippi with my family and to become an active participant in the local business community. In this new role, I will utilize the management experience and relationships built over my career to generate results and further strengthen the position of our Jackson and Hattiesburg television and digital operations. I look forward to working alongside the exceptional local media teams at WJTV-TV, WHLT-TV, WJTV.com and WHLT.com as we work to expand our local marketing solutions across multiple platforms for our advertising partners, while also building continued viewership growth through the delivery of enhanced local news content and entertainment programming for our local viewers.”
Mr. Guy is a United States military veteran who has served in the U.S. Navy and U.S. Naval Reserve. He has earned numerous awards for his community involvement including the U.S. Naval Reserve’s Meritorious Service Medal, The American Heart Association’s Leadership Award and the National MS Society Leadership Award, among other accolades. He has served as a Chair or Board Member on behalf of several community organizations including the American Cancer Society, Kelly Cares Foundation, Child and Parents Services (CAPS) and Coaches vs. Cancer. Notably, Mr. Guy is the Founding Chair of Notre Dame Head Basketball Coach Mike Brey’s “Men of Heart,” a local initiative in partnership with the American Heart Association to raise men’s heart heath awareness.
Mr. Guy, his wife and son will be relocating to the Jackson, MS community.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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