ATSC 3.0 is the next generation terrestrial broadcast system designed from the ground up to improve the television viewing experience with higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization and interactivity. The ATSC 3.0 standard is defined in a suite of more than 20 Standards and companion Recommended Practices.
Nexstar expects to convert stations to ATSC 3.0 reaching 50% of the population with consumer adoption of new standard TV sets to follow.
A recent BIA Advisory Services study estimated that broadcaster expansion into high–speed broadband data transmission markets could generate up to $15.0 billion of revenue for the industry by 2030 comparable to current industry retransmission revenues of $13.0 billion. Read more about the study here.
To get a more detailed look at the value of ATSC 3.0 and NEXTGEN TV, click here to read the “White Paper” by Deloitte.