Nexstar in the News

(TVNewsCheck) Nexstar Donating To Charities In Its Markets Across The Country

“The Nexstar Media Charitable Foundation is contributing and working with public charities and nonprofit organizations to improve the communities in which Nexstar Media and its subsidiaries do business. Its goal is to make donations of approximately of $350,000 annually.” Click here to continue reading via TVNewsCheck.

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(TVNewsCheck) Nexstar To Implement Impressions-Based Measurement Starting Jan. 1

“Nexstar Media Group will move to impressions-based advertising measurement as of Jan. 1, 2022, says Andrew Alford, Nexstar’s president of broadcasting. The change comes as Nielsen Media Research readies the incorporation of broadband-only (BBO) homes into local measurement and its own migration to impressions-based buying and selling.” Click here to continue reading via TVNewsCheck.com.

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