Nexstar in the News

(B&C) Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

“Nexstar Media Group said it signed a long-term deal with Comscore to provide cross-platform audience measurement metrics for its local stations, its The CW network nationally and its digital assets. The contract follows a process in which Nexstar invited measurement companies to submit proposals for improved audience measurement.” Click here to continue reading via Broadcasting […]

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(Variety) The CW Unveils New Branding Look, Dropping the ‘The’ and Embracing a ‘Hot Sauce’ Color Palette (EXCLUSIVE)

“The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange color palette that the network calls ‘CW hot sauce.’” Click here to continue reading via Variety.com.

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(KSEE-TV) KSEE24 presents Nexstar Media grant to the Ronald McDonald House Charities of the Central Valley

“The Ronald Mcdonald House Charities Central Valley provides a home away from home for the families of children being treated at Valley Children’s Hospital. “The house is located next to Valley Children’s Hospital, so parents are close by while their child is receiving life-saving care.” Click here to continue reading via yourcentralvalley.com.

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(WSAV-TV) WSAV donates $5,000 to Volunteers in Medicine

“WSAV News 3 made a special donation Tuesday to an organization celebrating its 30th year of supporting better health and wellness in the Lowcountry. “WSAV General Manager David Hart presented a $5,000 check to Volunteers in Medicine (VIM) on Hilton Head on behalf of our station’s parent company Nexstar and its Charitable Foundation.” Read more […]

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(Variety) Can The CW Survive Without Superheroes and Teen Soaps?

“The CW systematically stripped away its superhero dramas and teen-centric soaps during the 2022-23 television season, taking the foundation of its primetime programming slate down to the studs. Now comes the reveal of a renovation that leans heavily on niche sports, noisy unscripted series, procedural dramas and broad-skewing comedies.” Click here to continue reading via […]

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(NextTV) Nexstar Adviser: Station Group Could Buy ABC O&Os With ‘Little Friction’ If Disney Decides To Sell Them

“The most aggressive broadcaster in regards to M&A, Nexstar Media Group, has stuck its name in the hat for the eight ABC owned-and-operated stations, should The Walt Disney Co. make good on hints made over the summer and put them up for sale. “Tom Carter, a longtime Nexstar executive now serving as a senior adviser […]

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(Deadline) Disney’s ABC Stations Could Be Bought By Nexstar With “Little Friction” If They Are Sold Off, Company Advisor Tom Carter Says; Hails “Progress” In Lengthy DirecTV Carriage Dispute

“Tom Carter, a longtime former Nexstar exec who is now a senior advisor to the CEO and board of directors, says the company could acquire Disney’s local ABC TV stations with “little friction” if they become available.” Click here to continue reading via Deadline.

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