(TVNewsCheck) Broadcasters eye datacasting for early 3.0 revenues

“ATSC 3.0 infrastructure will position TV stations to not just create their own OTT platforms, but also lease a portion of their spectrum for datacasting, location services and many other new revenue possibilities. Leading experts on monetizing NextGen TV offered their predictions and blueprints at a TVNewsCheck webinar last week sponsored by LTN Global. Above, map showing ATSC 3.0 coverage at the end of 2021 from E.W. Scripps.”

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