Nexstar Broadcasting, Inc. has promoted Kenny Lawrence to Vice President and General Manager of the broadcast and digital operations of its Spartanburg, SC (DMA #38) duopoly, WSPA-TV (CBS), WYCW-TV (CW), WSPA.com and carolinascw.com.
(New York Times) Broadcasters bringing back “The Star-Spangled Banner” as a daily feature say they are encouraging unity, but the song can also be a dividing line. Click here to read more.
(Deadline) Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching traditional ratings in favor of a “cost-per-impression” model. Click here to read more.
(Variety) The nation’s largest owner of television stations said it intends to drop the use of traditional TV ratings as the basis for advertising deals, and will instead work to tell sponsors about the number of people watching its programs in aggregate, no matter if they use a living-room screen or mobile device. Click here […]
Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms.
Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that its Board of Directors declared a quarterly cash dividend of $0.45 per share of its Class A common stock.
(TVNewsCheck) One year after Hurricane Michael, the Panama City ABC affiliate is operating from a nearly $3 million renovated, state-of-the-art building. Immediately after the storm, WMBB staff broadcast from the parking lot, now they have new digital broadcast capabilities, including the newsroom above. Click here to read more.
Following a nearly $3 million renovation, Nexstar Broadcasting, Inc. has launched a new state-of-the-art local broadcast facility in Panama City, FL (DMA #149) that will serve as the home of WMBB-TV (ABC) and mypanhandle.com.
(KTLA-TV) In 2019, Nexstar Media Group completed acquisition of Tribune Media, creating the nation’s largest local television broadcaster, and making KTLA part of the “Nexstar Nation” family. Joining Jason and Bobby in the Office is Susan Tully, Nexstar’s Senior Vice President of Local Content Development. Susan explains Nexstar’s core beliefs and their commitment to serving […]
(TVNewsCheck) Following acquisition of the Portland, Ore., CW affiliate Nexstar in increasing its 10 p.m. weekday newscast to one hour and launching a Sunday night sports highlights show, Game On! Click here to read more.