Press Releases

Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms. 

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Nexstar Broadcasting Names J.R. Jackson Vice President and General Manager of Fresno, California, Broadcast and Digital Operations

Nexstar Broadcasting, Inc. named J.R. Jackson  Vice President and General Manager of KSEE-TV (NBC), KGPE-TV (CBS) and associated mobile / digital operations, including YourCentralValley.com, serving  Fresno, CA  (DMA #55).

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Nexstar Media Group to Report 2019 Third Quarter Financial Results, Host Conference Call and Webcast on November 6

Nexstar Media Group, Inc. will report its 2019 third quarter financial results before the market opens on Wednesday, November 6, 2019. The Company will host a conference call and webcast at 10:00 a.m. ET that morning to review the results.

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Nexstar Broadcasting Promotes Mark Higgins to Vice President and General Manager of Tampa, Florida Television and Digital Operations

Nexstar Broadcasting, Inc. promoted Mark A. Higgins to Vice President and General Manager of its Tampa, FL (DMA #11) duopoly WFLA-TV (NBC) and WTTA-TV (MyNetworkTV), as well as associated digital / mobile operations under wfla.com.

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Nexstar Broadcasting Names Robert “Bobby” Totsch Vice President and General Manager of Des Moines, Iowa Broadcast and Digital Operations

Nexstar Broadcasting, Inc., has named Robert “Bobby” Totsch Vice President and General Manager of WHO-TV (NBC) and its associated mobile and digital operations, including whotv.com, serving the Des Moines, IA, market (DMA #75).

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Nexstar Media Group Journeys Along the US-Mexico Border with “Border Tour,” a New Multiplatform News Series Documenting the Region’s Local Stories

Nexstar Media Group launched of the “Border Tour,” a new television and digital news series documenting real stories at the southern barrier. The series spotlights Nexstar’s new ongoing local content initiative BorderReport.com, a multi-media digital news platform covering the US-Mexico border.

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