Massachusetts Native and Accomplished Executive with 20 Years of Local Station Management Experience Returns Home to Lead WWLP-TV (NBC), EWLP (CW) and WWLP.com
SPRINGFIELD, Massachusetts and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Robert “Bob” Simone has been promoted to Vice President and General Manager of WWLP-TV (NBC), EWLP (CW) and all associated digital services, including WWLP.com serving Springfield, MA (DMA #108). Mr. Simone will assume his new responsibilities immediately and report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
A Springfield native, Mr. Simone returns home to lead WWLP-TV, the station where he began his broadcasting career over three decades ago. Mr. Simone is an accomplished industry veteran who has significant expertise in station general management, content development and directing market-leading local television and digital operations. From 2012 to 2018, he served as Vice President and General Manager of WLNS-TV, the Nexstar-owned CBS affiliate serving Lansing, MI (DMA #110), where he also had oversight of the services agreements with Shield Media’s ABC-affiliate WLAJ-TV and CW-5. During his tenure in Lansing, Mr. Simone elevated WLNS-TV to the market’s highest rated station by implementing innovative local content strategies and unique digital concepts to enhance the station’s local news programming. With expanded audience reach and community engagement, WLNS News 6 garnered several Regional Edward R. Murrow Awards for outstanding news coverage and service under his leadership.
Before joining WLNS, Mr. Simone served as Vice President and General Manager of KMSB-TV (FOX) and KTTU-TV (MyNetworkTV) in Tucson, Arizona (DMA #73) from 2009 to 2012, where his initiatives focused on branding, local content development and sales led to increased revenues. Earlier in his career, Mr. Simone served as Vice President and General Manager of two Fox owned-and-operated stations over a 10-year period, including WTXF-TV in Philadelphia, PA (DMA #4) and KDVR-TV in Denver, CO (DMA #17). In each of these leadership roles, he expanded local news programming and implemented revenue-generating strategies resulting in enhanced operational performance.
Commenting on the appointment, Doug Davis stated, “Bob Simone is a valued member of the Nexstar organization who has extensive experience managing broadcast television operations across a diverse range of markets. A well-respected leader with Western Massachusetts roots, he brings to his new role a deep understanding of Nexstar’s critical business functions and a solid reputation as a trusted business partner who is committed to the growth and economic success of our clients. Importantly, Bob has a proven record of success in building award-winning local news operations resulting in market-leading ratings and revenue growth in key dayparts. In addition, he has consistently generated strong financial performance at the stations he has managed by cultivating highly motivated sales teams who developed innovative multiplatform marketing campaigns for local and national advertisers that generated positive results. With his valuable management expertise, strong relationships and deep dedication to the local communities he serves, we are confident in Bob’s ability to provide effective leadership to our Springfield broadcast and digital operations and look forward to his contributions at WWLP.”
Commenting on his new role, Bob Simone said “I want to express my sincere gratitude to our outstanding teams at WLNS, WLAJ and CW-5 in Lansing, as well as the local clients and organizations I’ve proudly served over the past six years. This promotion is an exciting opportunity to extend my record of service at Nexstar and return to WWLP-TV in my hometown of Springfield where I began my career. In this new role, I will utilize my management, sales, programming and marketing experience to build upon the success of 22 News and further strengthen the position of our Western Massachusetts station and digital operations. Our goal is to develop new premium local marketing opportunities that drive results for our advertising partners, while also generating continued viewership growth through the delivery of enhanced local news content and entertainment programming for our local viewers. I look forward to working alongside the exceptional local media team at WWLP-TV and CW-Springfield, while cultivating new business relationships and supporting community organizations in our market.”
Mr. Simone is a graduate of West Springfield High School and earned his Bachelor of Arts degree from Western New England University in Springfield, Massachusetts. He has been married to his wife, Sarah, for over 30 years and they have two grown sons and one grandson.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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