New England Native and Accomplished North East Broadcast Management and Marketing Executive to Lead WFFF-TV and MyChamplainValley.com
BURLINGTON, Vermont and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Alexander von Lichtenberg has been named Vice President and General Manager of FOX affiliate WFFF-TV and associated mobile / digital services, including MyChamplainValley.com, serving Burlington-Plattsburg, VT (DMA #97). In his new role, he will also oversee Nexstar’s relationship with WVNY-TV, the market’s ABC affiliate owned by Mission Broadcasting, Inc., under a joint operating agreement. Mr. von Lichtenberg will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President of Nexstar Broadcasting, Inc.
A New England native and accomplished industry executive, Alex von Lichtenberg’s career spans over three decades with expertise in general management, sales leadership, sports programming and marketing, local content creation and strategic planning. He began his broadcasting career in 1994 as a local account executive for WUNI TV27 (Univision) in Boston, MA (DMA 10), where he quickly rose through various positions of increased responsibility before being promoted to Director of Sales. When WUNI was purchased by Entravision Communications Corporation, Mr. von Lichtenberg was promoted to General Sales Manager of its New England TV Group. He was later elevated to serve as VP and General Manager of Entravision’s Boston market in 2003 with oversight of two full power HD stations and a Spanish-language local news website where he served in this role for 14 years.
During his 20-year tenure at Entravision, he broke new ground in Boston with the successful launch of New England’s first live, local nightly Spanish-language television newscast. Mr. von Lichtenberg’s passion for athletics, coupled with his connection to the Spanish-language viewers enabled him to create unique and compelling local content while optimizing the stations’ digital and social platforms to expand audience reach and engagement. Importantly, his efforts and initiatives resulted in new local client partnerships as well as revenue and viewership share growth.
Mr. von Lichtenberg began his career in sports marketing and management where he served a number of prestigious professional sports teams and organizations including the New England Patriots, New England Sports Network, U.S. Rugby Football Foundation and F.C. Boston, Inc., among others. Prior to joining Nexstar, he most recently served as General Sales Manager for Telemundo Boston, overseeing the day-to-day operations of the Spanish-language business unit with an emphasis on optimizing FIFA Confederations Cup Revenue.
Commenting on the appointment, Theresa Underwood stated, “Alex has an impressive industry background and over 20 years of experience in executive sales and broadcast station management. He has a long-term record of success in strengthening station operations and financial results by developing strong local news programming and content, as well as new media initiatives that enhanced service to local viewers, businesses and community organizations. He is also a well-respected leader who has built high-achieving teams that delivered compelling and effective marketing solutions for advertisers across broadcast and digital media platforms. Throughout his career, he has demonstrated a results-oriented focus and innovative approach to the business of broadcasting and we are confident that his valuable management and marketing expertise will enhance the leadership position of our local Burlington operations and build upon the achievements of WFFF-TV and MyChamplainValley.com.”
Commenting on his new role, Alex von Lichtenberg stated, “Nexstar’s long-term success reflects its core commitment to the viewers and advertisers across each of the individual markets it serves. As a native of New England, I spent many summers in Vermont with my family and am excited to now establish roots there with this new opportunity at Nexstar. In this role, I will leverage the business relationships, management, sales and programming experience built over my career to generate results and further strengthen the position of our Burlington television and digital operations. I look forward to working alongside the exceptional local media team at WFFF-TV and MyChamplainValley.com as we continue to build upon our commitment to deliver exceptional local news programming and service to viewers and advertisers throughout the Champlain Valley.”
Mr. von Lichtenberg earned his Bachelor of Arts in History & Philosophy of Science from McGill University in Montreal and Master of Science in Business Administration from the London Business School in England. He has given back to the broadcasting industry throughout his career by being an active participant in several industry-related associations. He is a former board member of the New England Electronic Media Association and the Massachusetts Broadcasters Association, where he previously served as Chairman. Mr. von Lichtenberg is a former trustee of the Ad Club of Greater Boston and served as a member of the Boston Children’s Hospital Latino Committee and Ad Council’s Boston Leadership Committee. Currently he is a director of the U.S. Rugby Football Foundation.
Alex von Lichtenberg and his wife Lisa are immediately relocating to Burlington and their daughter Alisandra begins her first year at the University of Massachusetts – Boston this fall.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 169 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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